Mon, 18 Dec 2017 10:24:45 GMT
Heath & Heather, a UK supplier of organic herbal teas and infusions, has appointed AllTogetherNow to boost its content, social management and paid social business.
The brand, which belongs to the Typhoo Tea Limited Group and has more than a century’s tea-making expertise, has tasked AllTogetherNow with creating a digital media strategy to showcase the rich heritage of its 40-strong range of organic teas and herbal infusions.
ATN will create a communications platform of varied content spanning all digital channels – digging deep into the stories behind Heath & Heather’s expansive range of teas and infusions to bring to life the expertise and provenance behind each flavour.
The agency will also develop an agile media strategy to target consumers according to their individual tastes – aiming to tap into growing consumer interest across multiple audience segments in organic products and healthy living.
Lucy McLean, Brand and Digital Manager at Heath & Heather, said: “AllTogetherNow presented us with a smart strategy which would really make the most of our high-end, organic credentials and the ethical provenance of our products. We look forward to working with them to tell our story to a new audience, as the spirit of the brand takes a new direction into adventure, travel and foraging.”
Halpern, AllTogetherNow’s sister agency within The&Partnership, is supporting this activity with a PR and influencer marketing strategy.
Steve Parker, Managing Director at AllTogetherNow, said: “This is such an incredible brand with so many stories to tell about its rich heritage and expansive range of flavours. Our favourite thing is to tap in to our range of disciplines across strategy, creative, data, content creation and PR to grow awareness and ultimately drive sales of Heath & Heather.”
The appointments follow a recent packaging redesign and brand repositioning from Heath & Heather.view more - Hires, Wins & Business
Categories: Soft Drinks, WaterThe&Partnership, Mon, 18 Dec 2017 10:24:45 GMT