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HeartKids' Latest Campaign Shows How Things Can Change in a Heartbeat

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DDB Sydney's campaign launches with a 30-second spot showcasing just how quickly life can change when a child is impacted by Congenital Heart Disease
HeartKids' Latest Campaign Shows How Things Can Change in a Heartbeat
When you find out you’re going to be a parent, you’re filled with hopes and dreams for your child. When you find out they have a heart condition, you’re left with just one: that they’ll make it. This is the reality for the parents of the eight Aussie babies born with CHD every day. HeartKids is bringing awareness to the children, teens and adults affected by Congenital Heart Disease (CHD) in Australia in a powerful campaign by DDB Sydney.

With CHD affecting one in 100 babies (one born every three hours), the multi-channel campaign captures the emotional and physical impact a diagnosis can have on Australian families.


Launching with a 30-second spot that showcases just how quickly life can change when a child is impacted by CHD, the probono campaign is supported with an outdoor and digital campaign that focuses on the significance of a single heartbeat.

The campaign was coordinated by the industry’s social purpose organisation UnLtd with media strategy and planning by Initiative.

Tara Ford, CCO, DDB Sydney, said: “When we look at children's charity advertising there are accepted codes that appear time and again. To stand out in the category, we wanted to find a place that makes people uncomfortable enough to pay attention, but not uncomfortable enough to look away. We hope that the campaign will inspire empathy and support for the families affected by CHD.”

“When we embarked on this project earlier in the year, we were impressed with DDB’s dedication to the CHD community." added Dianna Crisp, digital strategy and marketing manager, HeartKids. "Many people aren’t aware that CHD impacts eight babies a day and is the leading cause of disease-related disability, it also has no known cure. Bringing awareness to this disease is critical for the families who need to be supported.”

Things can change in a heartbeat in HeartKids’ latest campaign via DDB SydneyThings can change in a heartbeat in HeartKids’ latest campaign via DDB SydneyThings can change in a heartbeat in HeartKids’ latest campaign via DDB Sydney

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Client

Client: HeartKids

Agency

Agency: DDB Sydney

Chief Creative Officer: Tara Ford

ECD: Matt Chandler

Copywriter: Tom Lawrence

Art Director: Sam Raftl

Planner: Jessica Sutanto

Group Business Director: Nick Cleeve

Head of Integrated Content: Renata Barbosa

Post Producer: Emily Wood

Digital Producer: Stacey Szabo

Senior Project Manager: Sally Mueller

Sound Designer: Andy Stewart

Senior Print Producer: John Wood

Studio Manager: David Collins

Senior Finished Artist: José Rodrigues

UnLtd

Key Account Director: Saarika Shah

Media

Media Agency: Initiative

Global Head of Good, Senior Director of Strategy: Jason Maggs

Associate Director, Client Advice and Management: Danielle Galipienzo

Director, Client advice and Management: Maddison Keogh

Investment Partnership Manager: Jessykah Florido

Production

Production Company: Photoplay Photography

Photographer: Chris Budgeon

Studio: Headquarters Studio

Producer: Eve von Bibra

Executive Producer: Alison Lydiard

Limehouse

Producer: Ashlee Savins

CD and Head of Retouching: James Lucas

CGI Artist: Conor "Goon"

Genres: Storytelling

Categories: Medical Associations, Healthcare and Wellness

DDB Sydney, Wed, 13 Jan 2021 01:42:22 GMT