8 months ago
Fresh off the back of winning the business in September, Creature has launched a new Christmas campaign for Moonpig running across TV, radio and social media. It is the first campaign to launch since Kristof Fahy took over as chief marketing officer in July of this year.
The creative, which is one of a suite of creative campaigns that will run throughout next year, dramatises the way in which Moonpig makes it easy to send heartfelt personalised cards, and shows the hilariously hap-hazard and chaotic setting in which loving and thoughtful Moonpig cards can easily be created and sent.
As well as running throughout the UK, the campaign will run in the Google-box ad break on Channel 4 on the 6th December as part of a special media tie-in with Save the Children to promote their Christmas Jumper fundraising initiative. All of the spots including ads from John Lewis, Waitrose, M&S will feature the same Christmas Jumper, encouraging people wear their Christmas Jumper on Friday 13th December and to donate to Save the Children.
Ben Middleton, CCO of Creature said: “It's been massive fun working with the Moonpig gang so far and we're excited to see the work we've created launch the brand into a whole new orbit for real people.”
Kristof Fahy, chief marketing officer at Moonpig added: “We knew when we chose Creature as our agency, that they’d deliver work that is brilliantly insightful and that people will love, so we’re really looking forward to launching this campaign, and the others that will follow next year.”
The TV is supported by radio and social activity and will run throughout December.
Creative Agency: Creature
Creative Directors: Ben Middleton, Stu Outhwaite-Noel
Creatives: Haley Koehn, Whitney Tam
Strategy Director: Andrew Gibson, Caroline Baron
Producer: Kristie Girvan, Lewis O’Brien
Account Team: Hazal Karabulut, Ciara O’Brien
Director: Jack Cole
Production Company: Sonny London
Producer: Stephen Pleśniak
Service Company: Tango Productions (Poland)
Service Company Producer: Julia Bidakowska-Andren / Antek Grzymała
Edit House: Nomad
Editor: James Norris / Rob Groves
Sound Studio: Grand Central Recording Studios
Sound Engineer: George Castle
Sound Producer: Molly Butcher
Post-Production Company: Black Kite Studios
Colourist: George Kyriacou
VFX Artist: Jack Stone
Animation: Stu Donovan
VFX Producer: Tamara Mennell
Music Company: Out/Standard
Composer: John Pickup
Genres: ComedyCreature, 8 months ago