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Heartbreaking Grief Encounter Ad Asks 'Where's Mum?'

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Liz Murphy for Nice Shirt Films with Green Cave People

Heartbreaking Grief Encounter Ad Asks 'Where's Mum?'

Every 30 minutes in Britain a child loses a parent. This Liz Murphy directed spot for bereavement charity Grief Encounter shows the huge effect the loss of a loved one can have on a young boy.

As he goes about his everyday life around the home, we begin to sense that something is missing. As he fends for himself, he is accompanied only by his toy bear. We leave the boy clutching a photo of a missing loved one. He gazes out the window and lets out a sigh that hints at something troubling and more profound - the heartbreaking and saddening question of 'where's Mum?'.

It's a deeply moving film that powerfully gets its message across without the use of any dialogue. Liz Murphy coaxes a performance from the young chap that is as mature as it is vulnerable as he negotiates a life now with his bear and the definite sense that someone is missing. The spot was printed onto film in post-production, lending to the feature film feeling. 

Grief Encounter "Bear" by Liz Murphy from Nice Shirt Films on Vimeo.

The TV commercial spot is accompanied by a short documentary Liz also directed that increases the awareness of the important work Grief Encounter does with helping families and young people deal with bereavement. People who have directly benefitted from the charity's support give heartbreaking testimonies about their losses and explain how much the counselling and help Grief Encounter has provided them come to terms with life when a loved one is no longer here. The variety of stories from the people the charity has helped at first-hand are as poignant as they are inspiring - the film ending at an event organised by Grief Encounter that symbolises the newly-found hope the bereaved has found through the help and guidance the charity has given them.


Credits

Ad agency: Green Cave People, London

Creative: Malcolm Green / Keith Terry / Jackie Steers

Client Services Director: Holly Ripper

Director: Liz Murphy

Production Company: Nice Shirt Films

Post Production: TenThree

video
Grief Encounter Documentary
view more - Creative
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Genres: Storytelling

Categories: Charity, Corporate, Social and PSAs

Nice Shirt, Mon, 31 Mar 2014 10:03:20 GMT