Mon, 31 Mar 2014 10:03:20 GMT
Every 30 minutes in Britain a child loses a parent. This Liz Murphy directed spot for bereavement charity Grief Encounter shows the huge effect the loss of a loved one can have on a young boy.
As he goes about his everyday life around the home, we begin to sense that something is missing. As he fends for himself, he is accompanied only by his toy bear. We leave the boy clutching a photo of a missing loved one. He gazes out the window and lets out a sigh that hints at something troubling and more profound - the heartbreaking and saddening question of 'where's Mum?'.
It's a deeply moving film that powerfully gets its message across without the use of any dialogue. Liz Murphy coaxes a performance from the young chap that is as mature as it is vulnerable as he negotiates a life now with his bear and the definite sense that someone is missing. The spot was printed onto film in post-production, lending to the feature film feeling.
The TV commercial spot is accompanied by a short documentary Liz also directed that increases the awareness of the important work Grief Encounter does with helping families and young people deal with bereavement. People who have directly benefitted from the charity's support give heartbreaking testimonies about their losses and explain how much the counselling and help Grief Encounter has provided them come to terms with life when a loved one is no longer here. The variety of stories from the people the charity has helped at first-hand are as poignant as they are inspiring - the film ending at an event organised by Grief Encounter that symbolises the newly-found hope the bereaved has found through the help and guidance the charity has given them.
Ad agency: Green Cave People, London
Creative: Malcolm Green / Keith Terry / Jackie Steers
Client Services Director: Holly Ripper
Director: Liz Murphy
Production Company: Nice Shirt Films
Post Production: TenThree
Categories: Charity, Corporate, Social and PSAsNice Shirt, Mon, 31 Mar 2014 10:03:20 GMT