HealthWork, a joint venture between BBDO and CDM, announced today that it is expanding internationally.
The partnership, which was formed in 2011 in New York, combines the consumer insight and creative firepower of BBDO with the professional healthcare marketing expertise of CDM to serve both Rx and healthcare brands.
Using the same model, HealthWork is launching in Paris today, and will continue to roll out in Barcelona, London, and Sao Paulo later this year.
Andrew Robertson, President and CEO, BBDO Worldwide, said, “HealthWork was conceived to provide healthcare clients with a compelling and competitive balance of consumer-focused creativity and pharma knowledge and expertise. It has worked well. Taking this proposition to new markets is very exciting.”
Kyle Barich, CEO of CDM, adds, “It’s been a highly successful model delivering a one-of-a-kind solution for healthcare clients in the US for over seven years. Now we can really flex this idea to clients looking to innovate on a global scale.”
Denise Henry, currently Managing Director of HealthWork in the US, will oversee the HealthWork network globally, while continuing to head the New York office with Chris Palmer, President of CDM New York.
Henry commented, “After working together successfully for seven years, BBDO and CDM know how to collaborate to deliver work that’s smarter, more head-turning, more honest, and more inspired. Both agencies have deep-rooted cultures that mesh seamlessly, ensuring the success of our model in these markets.”
Palmer added, “Together we can deliver a tailored best-in-class creative service on a global basis. We could not imagine a better partnership for our agency, people and clients.”
Both BBDO and CDM are part of Omnicom Group Inc. (NYSE-OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company.