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Healthdirect Launches Animated ‘Symptom Checker’ Video via Motionlab

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Encouraging Australians to check in online when they’re feeling under the weather

Healthdirect Launches Animated ‘Symptom Checker’ Video via Motionlab

Sydney-based animation studio Motionlab has launched a new video for healthdirect's ‘Symptom Checker’, an online tool that offers basic self-care information as well as advice on whether you should visit a GP, a pharmacy or an emergency department.

Healthdirect looked to the award-winning team at Motionlab for its alignment of storytelling, creativity and strategy to help promote the company's new online tool.

Says Luke Heise, director of Motionlab: “This effective yet detailed product required us to deliver a concise and engaging message in under a minute, and that’s one of our strong suits – succinct storytelling.”

healthdirect Symptom Checker from motionlab on Vimeo.

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Client

Advertiser: healthdirect

Music

Sound Design: Underground

Creative Agency

Copywriter: Copy&Co

Animation

Animation Company: Motionlab

Genres: Animation, Storytelling

Categories: Health care, Beauty & Health

lbbonline.com, Mon, 23 Feb 2015 03:52:39 GMT