STW’s media agency Bohemia Group has been appointed by Healthdirect Australia as its principal media agency following a competitive pitch.
Bohemia has been charged with media planning and buying for Healthdirect Australia, including digital media, search and data analytics.
Bohemia will work alongside advertising agency Workshop to bring communications to life across a variety of health helplines and websites including the 24-hour nurse triage service healthdirect Australia, Pregnancy, Birth and Baby, mindhealthconnect and healthinsite.
Brett Dawson, Founder and Managing Partner, Bohemia said, “This is a brilliant opportunity for Bohemia to stretch our behavioural targeting and direct response capabilities by managing call centre volumes to service specific volumes. Knowing that each interaction we make can directly help a person in need is very gratifying.”
Michelle Wade, Senior Marketing Manager, Healthdirect Australia said “We are pleased to be partnering with Bohemia and working with the team to connect with our many and varied audiences”.
Healthdirect Australia was established in 2006 to procure and manage telephone health services, develop and manage health information websites and create clinical governance structures so these services can be provided effectively and efficiently in any part of Australia. It is jointly funded by the Australian and various state governments. See www.healthdirect.org.au
The appointment is effective immediately.
Bohemia is part of STW Group, Australia’s leading marketing content and communications services group.