Leo Burnett Group Singapore has been appointed by leading health care company, Allergan to handle integrated communications for its medical aesthetics range in Asia Pacific. The appointment, which follows a competitive pitch involving three other agencies, will mark the first time Allergan has appointed a regional creative agency to handle its direct-to-consumers marketing for its medical aesthetics line in the region.
Commenting about the appointment, Gladys A. Peters, APAC Consumer Marketing Director, Allergan Singapore Pte Ltd said,” It is a true pleasure to partner with Leo Burnett for our consumer campaigns moving forward. Their approach to our pitch challenge demonstrated a clarity in thinking and a strong belief that everything a brand does needs to be anchored in a purpose. I personally believe this is what sets apart an agency that generates decent work from one that delivers truly inspired creative.”
Allergan is a global, multi-specialty health care company that is a pioneer in the field of medical aesthetics. Its aesthetics range of products include BOTOX, Juvéderm, Latisse and Natrelle.