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HeadStuff Works with Showrunner to Create ‘Join the Cast’ Podcast Competition for New Voices

23/11/2023
Advertising Agency
Dublin, Ireland
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The competition, which is looking for three-minute voice note submissions, will see the top pitchers get to make pilot versions of their podcast

HeadStuff, winner of Ireland’s Best Podcast Network, and creative agency, Showrunner, have been working together since the start of October on their new competition to find Ireland’s next big podcast, Join The Cast.

The competition, which is looking for three-minute voice note submissions, will see the top pitchers get to make pilot versions of their podcast which will then be broadcast on HeadStuff’s own network for a public vote. The eventual winner will get to record a full season of their very own podcast, worth €50,000 in studio time and marketing.

To complement the competition’s online and influencer-based marketing campaign, Showrunner have created a pair of audio ads that have been circulating on various music and podcast networks. Both pieces start with what sounds like podcast hosts as they close out their pop culture and true crime podcasts. However, they soon break character and we realise that there’s a bait and switch. They’re just two people who love to talk, fully engaged as they leave a voice note and voicemail. And it’s folk who sound like that who HeadStuff are looking for - a lot to say and excited to say it.

For anyone looking to get involved, the deadline for submissions has been extended to December 3rd. You can find out more about the competition by visiting Jointhecast.ie or any of HeadStuff’s social pages on Twitter, Instagram, TikTok, or Facebook.

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