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Head & Shoulders' Deeper Learning School

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‘The Troy Polamalu School of Deeper Learning’ features the Pittsburgh Steelers star, teammate Brett Keisei and comedian Rob Riggie

Head & Shoulders' Deeper Learning School

 

During the last three football seasons, Head & Shoulders has helped Troy Polamalu’s legendary hair take on a life of its own, which included securing a million dollar hair insurance policy and immortalising him in wax. For the 2012 NFL season, Head & Shoulders is turning the spotlight on men and their hair by giving them a deep education on how to get hair as prolific as Troy’s. Starting today, fans can enrol in the Troy Polamalu School of Deeper Learning (TPSDL) – a virtual school featuring a series of humorous online courses to help men everywhere achieve deeper thinking through healthy scalps and great looking hair.
 
Head & Shoulders is pleased to introduce the esteemed and masterful faculty of the Troy Polamalu School of Deeper Learning:
 
- Troy Polamalu, Founder & University President
- Brett Keisel, Dean of Students, Professor of Facial Hair
- Rob Riggle, Tenured Department Head, Comedic Skills
 
Troy’s academic prowess doesn’t stop there. In fact, the renowned University of Pittsburgh, located in the Steelers’ backyard, has been so deeply impressed with Troy’s follicle-osiphies that they’ve honoured him as a guest lecturer at the University, to share his breadth of knowledge on hair care.
 
Launching in tandem with the new Head & Shoulders for Men Deep Clean product, TPSDL empowers men to morph into lean, deep-thinking machines via a 12-course online video series at DeepLikeTroy.org.
 
For every video viewed, fans get closer to earning their own official Certificate of Deep Achievement. With open enrolment starting today, fans can participate in courses, including:
 
- Advanced Music Appreciation: Professors Troy Polamalu and Brett Keisel demonstrate the art of Spanish Air Guitar, delving into the deepness of facial expressions and the emotionality of proper guitar fingering.
- Spiritual Shampooing 101: Profound Master Troy Polamalu leads students on a journey into the world of Tai Chi, revealing countless mysteries of shampooing spirituality.
- Poetry and Social Revolution 101: Sage Academic Rob Riggle interprets his acclaimed “Rhyme & Riggle” composition book for students. He pontificates, “You want to change society, you’ve got to get poetic. Deeply poetic.”
 
“We are proud to kick off the fourth year of our partnership with Troy in the most highly acclaimed way – by building him a virtual platform, theTroy Polamalu School of Deeper Learning, to talk directly to men about hair,” said Michael Sabbia, North America Brand Manager of Head & Shoulders at Procter & Gamble. “With each passing year, our partnership with Troy and the NFL becomes bolder and more entertaining but most importantly, we are building a stronger, authentic connection with our male audience to de-stigmatise that Head & Shoulders is just for dandruff.”
 
“For the past four years, Head & Shoulders has brought my hair to legendary status and fans have been there to celebrate every curl and milestone,” says Troy. “I’m honoured that I’m able to now pay it forward by giving guys everywhere fun, grooming advice that can get them as deeply connected with their hair as I am to mine.”
 

With 50 years of proven technology, Head & Shoulders is currently the number one selling shampoo worldwide and the official shampoo of the NFL for the fourth consecutive season. Fans can learn more about Head & Shoulders and watch the TPSDL online courses, featuring Troy, Brett and Rob, at DeepLikeTroy.org.

The four promotional filmc can be seen below:









 

Credits
 
Chief Creative Officer: Con Williamson
Creative Director: Michael Vaughan                          
Creative Director: Neil Levin
Executive Producer: Gregory Hall
Integrated Producer: Emily Deutsch
Art Director: Michael Vaughan
Copywriter: Neil Levin
Art Director: Elena Dulin
Copywriter: Aaron Alamo  
 
Production Company: JH Årtists NY, NY
Director: Zack Resnicoff
Director of Photography: Dan Stoloff
Executive Producer: James Hendershot
Line Producer: Penny Edmiston
 
Editing House: Hooligan NY, NY
Editor: Peter Mostert, Kate Owen
Assistant Editor: Stephanie Crane
Producer: Lauren Basile
Executive Producer: James Hendershot
 
Visual Effects: Tanq NY, NY
VFX Supervisor: Beth Fitzpatrick                                                
Creative Director: Alex Catchpoole
Flame Artists: Jason Strougo                                                                                                  
Executive Producer: James Hendershot                                           
  
Production Company: Gifted Youth LA, CA  
Director: Ryan Perez                                      
Director of Photography: Andrew Davis
Executive Producer :Dal Wolf                                            
Line Producer: Anthony Ficalora
Editor: Caleb Swyers                                  
Producer: Anthony Ficalora                            
Executive Producer: Dal Wolf 
 
 
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Categories: Hair care, Beauty & Health

lbbonline.com, Fri, 19 Oct 2012 09:11:55 GMT