HDY Media Partners Named Media Agency of the Year at ADFEST 2020

Hakuhodo Inc. and Hakuhodo DY Media Partners Inc. are pleased to announce that Hakuhodo DY Media Partners has been named Media Agency of the Year at the ADFEST 2020 Lotus Awards Virtual Ceremony, held online on February 15th, 2021. In addition, Hakuhodo Group companies and Hakuhodo DY Media Partners won a total of 21 awards (one Lotus Roots, two Grande, three Gold, eight Silver and seven Bronze).

ADFEST is one of the Asia-Pacific region’s premier advertising festivals. ADFEST 2020 drew 2,341 entries from around the Asia-Pacific region, with awards given in 20 categories.

• The Lotus Roots category recognises work rooted in the traditional cultures and insights of Asian countries.
• The 2020 ADFEST creative festival and awards ceremony were originally scheduled for March 2020 but were cancelled due to the coronavirus pandemic.

Awards won

Media Agency of the Year

Hakuhodo DY Media Partners Inc.

Lotus Roots

• Media Lotus

Title: Relief Drama

Advertiser: RCC Broadcasting Co., Ltd.

Agency: Hakuhodo DY Media Partners Inc.

Grande

• Digital Craft Lotus: Innovative Use of Technology
• Mobile Lotus: Use of Technology for Mobile

Title: The Dystopia Experience

Advertiser: Sony Music Entertainment (Japan) Inc.

Agency: SIX Inc. / Hakuhodo Inc. / Hakuhodo Kettle Inc.

Gold

• Brand Experience Lotus: Exhibitions and Installations
• Branded Entertainment Lotus: Use of Experiential

Title: The Most Challenging Pingpong Table

Advertiser: Japan Para Table Tennis Association (JPTTA)

Agency: TBWA\HAKUHODO

• Brand Experience Lotus: Launch/Re-launch

Title: The Restaurant of Mistaken Orders

Advertiser: DAIKI Angel Help Co., Ltd.

Agency: TBWA\HAKUHODO

Silver

• Brand Experience Lotus: Use of Broadcast

Title: Relief Drama

Advertiser: RCC Broadcasting Co., Ltd.

Agency: Hakuhodo DY Media Partners Inc.

• Branded Entertainment Lotus: Use of Fiction Film
• Media Lotus: Use of Branded Entertainment & Content: Program & Platform

Title: More Than Likes

Advertiser: Y!mobile

Agency: Hakuhodo Kettle Inc. / Hakuhodo Inc.

• Branded Entertainment Lotus: Use of Music Content
• Effective Lotus: Effective Lotus: Small Budget

Title: #Tiroritune

Advertiser: McDonald’s Company (Japan), Ltd.

Agency: TBWA\HAKUHODO

• Branded Entertainment Lotus: Use of Experiential
• Design Lotus: Integrated Design Campaign

Title: The Restaurant of Mistaken Orders

Advertiser: DAIKI Angel Help Co., Ltd.

Agency: TBWA\HAKUHODO

• Film Lotus: Internet Film: Cars, Other Vehicles, Accessories & Auto Services

Title: 10 Sec. Drama: The Stop Line of Love Season 2

Advertiser: JMS / Toyota Mobility Parts Co., Ltd.

Agency: Hakuhodo Kettle Inc. / Hakuhodo Inc.

Bronze

• Audio Lotus: Innovative Use of Audio & Radio
• Branded Entertainment Lotus: Use of User Generated Content

Title: #Tiroritune

Advertiser: McDonald’s Company (Japan), Ltd.

Agency: TBWA\HAKUHODO

• Design Lotus: Exhibitions, Events & Public Environment
• PR Lotus: Use of Events & Stunts

Title: The Restaurant of Mistaken Orders

Advertiser: DAIKI Angel Help Co., Ltd.

Agency: TBWA\HAKUHODO