HBO Max Chooses ENGINE as Social Media AOR

Media and marketing services company ENGINE has been named the social agency of record for WarnerMedia’s nearly year-old streaming service, HBO Max.

ENGINE has supported HBO brand and social activities for 3+ years. Together they’ve been awarded for 'Best Branded Social' (2020 Webby’s) in addition to Clio and One Show awards for campaigns like 'Recommended By Humans' and 'Sopranos Nicknames'. The success of the existing collaboration has led to ENGINE being named Social AOR on HBO Max - and have officially assumed responsibilities starting on April 1st.

“Our ongoing success with HBO is a tribute to the collective talent and passion on both sides of the partnership. We’re excited to help create a social presence for HBO Max that lives up to the high quality standards of their programming,” says Matt Steinwald, SVP executive creative director, ENGINE.

“ENGINE has been our social brand agency of record at HBO for over three years and their proven track record gives me great confidence in the high caliber of work they will bring to our HBO Max social handles,” said Jason Mulderig, SVP brand marketing, HBO Max. “We look forward to continue growing this partnership and raising the bar for engaging high-quality social content.”