Haygarth has been appointed by Bounce Foods, producers of Bounce Energy Balls, as its creative agency. With Haygarth’s FMCG offering and retail expertise, the agency was well placed to meet the objectives set by Bounce to increase its presence in the UK market.
Haygarth will be managing Bounce’s experiential, shopper and advertising activity, including its brand new ‘Feel Good with Bounce’ campaign launching this summer.
The ‘Feel Good with Bounce’ campaign kicks off with an experiential activation, the Bounce Ball Park, hosted at Canary Wharf. Designed as an adult play zone in the heart of the city, the Bounce Ball Park includes a six metre giant bubble shaped inflatable pool filled with over 60,000 play balls. The activation involves workers to participate in a host of additional activity including a diagnostic interactive screen that pairs people with their perfect Bounce Ball variant and a full-sized Air Stream where Bounce will be gifting complimentary samples, helping commuters to ‘feel good’ and ‘bounce’ their way to work.
The concept comes straight from the Bounce philosophy, which is all about helping people to making positive change via healthy and active lifestyles and great tasting, energy-giving nutrition.
Bounce is a fast growing brand in the dynamic healthy snack category and its Bounce Energy Balls are a premium range of nutritional snacks that are an amazingly convenient and tasty way to nourish your body, satisfy your hunger and sustain your energy.
Each of the seven Bounce Energy Ball flavour variants, including the best-selling Almond Protein, has specific nutritional and energy-giving properties. Bounce Energy Balls are currently distributed at Waitrose, Holland & Barrett, Tesco, Ocado and Whole Foods, amongst others, and also form part of Boot’s Meal Deal promotion.
Mark Tanous, CEO of Bounce Europe, comments: “We are extremely pleased to announce the appointment of Haygarth as our creative agency. We were impressed by Haygarth’s insight and knowledge of FMCG and retail, as well as its wider marketing offering, and we feel that Haygarth has the ideal skillset and creativity to help us generate a bespoke line of activity that will propel the Bounce brand forward in the UK.”
Marcus Sandwith, MD of Haygarth comments: “The Bounce brand gives us a great opportunity to work on genuinely exciting creative content in an area of marketing where we have real expertise. At Haygarth, we love a challenger brand which has ambitions to grow and an appetite to do things differently. Haygarth is the perfect match to promote Bounce’s unique brand and culture, and we are very excited about the planned activity for the year ahead.”view more - Hires, Wins & Business
Categories: Food, Confectionerylbbonline.com, Mon, 20 Jul 2015 10:22:10 GMT