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Hawaiian Airlines Visualises Our Lockdown Holiday Dreams Coming to Life with New Spots

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The campaign from MullenLowe LA launches on the tail of Hawaii's pre-travel testing announcement and will feature across social and digital platforms

Hawaiian Airlines Visualises Our Lockdown Holiday Dreams Coming to Life with New Spots
MullenLowe LA’s has released a new campaign for Hawaiian Airlines tapping into the insight of its intense desire to travel after months on lockdown. Due to international restrictions, Hawaii is high on the list as a destination that feels within reach. The agency started having fun with the longing for vacation that so many of us are experiencing through creating a series of videos which will appear on social and digital channels.

During the pandemic, Hawaii was placed on lockdown from March - October 2020. Visitors were required to participate in a 14-day quarantine, which heavily impacted tourism and therefore bookings and demand for Hawaiian Airlines.

Unlike other carriers that fly to and from multiple destinations in the United States, Hawaiian Airlines flies only to and from the Islands. With resumed flights on Hawaiian Airlines, travel dreams can become a reality for some of us. 

The campaign launches on the tail of the state’s pre-travel testing announcement. Since 15th October, travellers who can produce a negative test result within 72 hours of their flight to Hawaii are eligible to bypass quarantine.

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Client: Hawaiian Airlines


Agency: MullenLowe LA

Executive Creative Directors: Laura Sampedro, Carlos Alija

Creative Director: Matt Rogers

Copywriter: Bryan Allman

Jr. Copywriter: Roselyn Pla

Jr. Designer: Kelley McQuillen

Head of Integrated Production: Kate Hildebrant

Producer: Alyson Buoncristiani

Managing Director: Javier Passerieu

Group Account Director: David McKenzie

Account Director: Caroline Hanley

Account Executive: Rayno Kivo

Head of Strategy: Mollie Partesotti

Assoc. Director of Social Strategy: Devon Dickson

Sr. Strategist: Hannah Gulla

Director of Business Affairs: Davina Turnbull

Sr. Business Affairs Manager: Nickie Kolb

Director of Business Affairs: Davina Turnbull

Project Manager: Dave Rowe


Production Company: Tool of North America

Director: Win Bates

DP: Adam Lee

Managing Director: Nancy Hacohen

Head of Production: Amy DeLossa

Producer / Line Producer: Cali Burns

Production Supervisor: Erica Pribble

Casting Director: Dan Cowan // Broad-cast

Shoot city/state: Los Angeles, CA


Photographer: Brecht Vanthof

Stills Retouching: Epilogue Inc

Retoucher: Allan Finamore, Ryan Spencer


Editorial Company: Mackcut

Executive Producer: Gina Pagano

Editor: Ryan Steele

Assistant Editor: Devon Flint


Mix company: Lime Studios

Mixer / Sound Designer: Joel Waters

Assistant Engineer: Collin Thomas

Exec Producer: Susie Boyajan


Post Prod Company: Mackcut

Exec Producer: Gina Pagano

Sr. Flame Artist: Jim Hayhow

Flame Artist: Joseph Miller

Telecine Company: Electric Theater Collective

Exec Producer: Oliver Whitworth

Lead Colorist: Luke Morrison

Categories: Travel, Airlines

MullenLowe US, Tue, 17 Nov 2020 11:54:10 GMT