MullenLowe US
Tue, 17 Nov 2020 11:54:10 GMT
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Hawaiian Airlines Visualises Our Lockdown Holiday Dreams Coming to Life with New Spots
The campaign from MullenLowe LA launches on the tail of Hawaii's pre-travel testing announcement and will feature across social and digital platforms
MullenLowe LA’s has released a new campaign for Hawaiian Airlines tapping into the insight of its intense desire to travel after months on lockdown. Due to international restrictions, Hawaii is high on the list as a destination that feels within reach. The agency started having fun with the longing for vacation that so many of us are experiencing through creating a series of videos which will appear on social and digital channels.
During the pandemic, Hawaii was placed on lockdown from March - October 2020. Visitors were required to participate in a 14-day quarantine, which heavily impacted tourism and therefore bookings and demand for Hawaiian Airlines.
Unlike other carriers that fly to and from multiple destinations in the United States, Hawaiian Airlines flies only to and from the Islands. With resumed flights on Hawaiian Airlines, travel dreams can become a reality for some of us.
The campaign launches on the tail of the state’s pre-travel testing announcement. Since 15th October, travellers who can produce a negative test result within 72 hours of their flight to Hawaii are eligible to bypass quarantine.
Client
Client: Hawaiian Airlines
Agency
Agency: MullenLowe LA
Executive Creative Directors: Laura Sampedro, Carlos Alija
Creative Director: Matt Rogers
Copywriter: Bryan Allman
Jr. Copywriter: Roselyn Pla
Jr. Designer: Kelley McQuillen
Head of Integrated Production: Kate Hildebrant
Producer: Alyson Buoncristiani
Managing Director: Javier Passerieu
Group Account Director: David McKenzie
Account Director: Caroline Hanley
Account Executive: Rayno Kivo
Head of Strategy: Mollie Partesotti
Assoc. Director of Social Strategy: Devon Dickson
Sr. Strategist: Hannah Gulla
Director of Business Affairs: Davina Turnbull
Sr. Business Affairs Manager: Nickie Kolb
Director of Business Affairs: Davina Turnbull
Project Manager: Dave Rowe
PRODUCTION
Production Company: Tool of North America
Director: Win Bates
DP: Adam Lee
Managing Director: Nancy Hacohen
Head of Production: Amy DeLossa
Producer / Line Producer: Cali Burns
Production Supervisor: Erica Pribble
Casting Director: Dan Cowan // Broad-cast
Shoot city/state: Los Angeles, CA
PRINT PHOTOGRAPHY
Photographer: Brecht Vanthof
Stills Retouching: Epilogue Inc
Retoucher: Allan Finamore, Ryan Spencer
EDITORIAL COMPANY
Editorial Company: Mackcut
Executive Producer: Gina Pagano
Editor: Ryan Steele
Assistant Editor: Devon Flint
MIX / SOUND DESIGN
Mix company: Lime Studios
Mixer / Sound Designer: Joel Waters
Assistant Engineer: Collin Thomas
Exec Producer: Susie Boyajan
POST PRODUCTION
Post Prod Company: Mackcut
Exec Producer: Gina Pagano
Sr. Flame Artist: Jim Hayhow
Flame Artist: Joseph Miller
Telecine Company: Electric Theater Collective
Exec Producer: Oliver Whitworth
Lead Colorist: Luke Morrison
Categories: Travel, Airlines
MullenLowe US, Tue, 17 Nov 2020 11:54:10 GMT
