After a highly competitive pitch, Hawaiian
Airlines has appointed whiteGREY as its selected agency partner of
choice, to support its overall marketing strategy throughout Australia
and New Zealand.
whiteGREY will be responsible for strategy,
creative, events and sponsorships. whiteGREY will be partnering closely
with WPP AUNZ agency, MediaCom, regarding all media requirements.
Lee Simpson, CEO, whiteGREY: "We are thrilled to be leading the
marketing strategy for Hawaiian Airlines to raise brand awareness,
consideration and ultimately promote direct bookings to Hawaii from
Australia and New Zealand.
"We enjoyed learning about the culture of Hawaii and working to find the
truth about what makes Hawaiian Airlines so special. It was also a
great opportunity to showcase our capabilities in creativity and
technology across the whole customer experience journey. We look forward
to partnering with MediaCom to build the business in this important
Says Katherine Williams, managing director, MediaCom
Brisbane: "MediaCom is extremely excited to be continuing its
relationship with Hawaiian Airlines. Having worked with them, through
our partnership with Cole & Weber on digital and performance media
since 2015, we have developed a strong understanding of their brand and
we are looking forward to now working in collaboration with whiteGREY to
drive strong business results across all media channels."
Rob Sorensen, VP of Marketing, Hawaiian Airlines: "whiteGREY brought
together a team of travel experts, and demonstrated a clear
understanding and passion for our brand. We are excited to have found a
true marketing partner and look forward to a successful partnership and
some outstanding work which will make our brand stand out against our
competitors and encourage more Australian and NZ travellers to enjoy the
unique experience of flying with Hawaiian Airlines."