Having a Bad Day? Indulge in Some 'Consolations'

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Find comfort in less celebratory situations with CLM BBDO's campaign for Celebrations
Having a Bad Day? Indulge in Some 'Consolations'

Since their launch, Celebrations chocolates have been part of all of our festive moments: Christmas, birthdays, anniversaries, promotions, housewarming parties... and have always made them even more delicious. But there are also these times when we feel anything but in a celebratory mood. And for those less joyful times, we could for sure use some chocolate!

This is why Celebrations and its French agency CLM BBDO are launching the limited edition Consolations. A chocolate box just like Celebrations, except for its name. A simple way to remind people that chocolates are always good, whether they choose them to celebrate or to be comforted.

The Consolations chocolate box is available for three months via the #Consolations hashtag. To make this known, the brand will react regularly to current events through a series of Twitter posts.

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Client

Advertiser: Celebrations (Mars group)

Creative Agency

Creative Agency: CLM BBDO

Vice President: Julien LEMOINE

Creative Directors: Benjamin DESSAGNE & Stephane SANTANA

Art Director: Théophile ROBAGLIA

Copy writer : Joseph ROZIER

Strategist planner: Véronique BERNARD MEYNOT

Business Director: Judith ROMERO

Client Director: Meigge SAUVAGET

Advertising Manager: Lisa PERROT

Head of production: Isabelle DARROMAN

Producer: Pierre BOUDIN

Head of Social: Fabio IAZZETTA

Social Media Manager: Youcef BOUALEM

Communication & Influence manager: Marion WEILL-COLLANGE

Production Company

Production Company: WOLFGANG

Director: Romain SERVAIS

Producer: Adam ARAUJO

chief operator: David MOERMAN

Categories: Food, Savoury Snacks

CLM BBDO, 7 months ago