Tue, 14 Jun 2022 15:10:19 GMT
Haven, the UK’s largest provider of holidays and holiday home ownership has launched a timely new OOH campaign to celebrate the Great British Holiday.
The campaign focuses on the comparative ease and simplicity of staying in the UK for a summer holiday versus the stresses and hassle of going abroad, something that is being felt quite severely at the moment by UK holidaymakers as airlines and airports struggle to cope.
The campaign has been created by Platform London, who were appointed as Haven’s new strategic creative partner in January 2022, with founding partner Justin Tindall leading as chief creative officer on this campaign.
This new OOH campaign will be rolled out across the UK starting this week across Bus, Roadside and Rail – in digital and static 48’s, D6 and 96 sheets, running until the end of August.
Sarah Chapman, head of brand and holidays marketing at Haven said of the campaign: “The simplicity of this creative is just wonderful and tells you a lot about why Haven is a good choice. We encapsulate everything about ‘The Great British Holiday’, offering ease, proximity, location, great value and a huge variety of ways to holiday - whether you want a fun packed break or a quiet relaxing break by the coast – you can holiday however you like at Haven.”
Platform are in the first year of a three-year relationship with Haven, working across all aspects of its marketing plan as well as the delivery of a new Masterbrand campaign to establish Haven as the UK’s number one holiday & holiday home-ownership brand.view more - Creative
Categories: Travel, Package holidaysPlatform, Tue, 14 Jun 2022 15:10:19 GMT