4 months ago
Havenly, the popular online interior design service and e-commerce company, has partnered with Bobby Berk, design expert from the Emmy Award-winning series, Queer Eye on Netflix. Bobby will serve as Havenly’s first-ever brand ambassador, and appear in a new advertising commercial released today, produced by L.A.-based Team Win Studios.
Havenly’s mission is to help everyone create a home they feel good in, by making interior design more affordable, accessible and fun. The company wanted to find a brand ambassador with a similar mission who could help tell Havenly’s story to the public, and they turned to Bobby Berk. Havenly’s new advertising campaign, ‘Design & Chill’, highlights how fun and easy it is to use Havenly’s design service. Bobby and his ‘Bestie’ enjoy an ever-escalating series of relaxing (and hilarious) spa activities while Havenly designs the besties living room.
“Havenly is a leader in online home design and I am excited to be their first brand ambassador,” said Bobby Berk. “I’m on a mission to show the world that quality design can be accessible to everyone so my alignment with Havenly is a natural fit.”
“We are so excited to partner with Bobby as Havenly’s first brand ambassador,” said Lee Mayer, CEO and co-founder of Havenly. “With Bobby’s impressive design background, expertise, and mission to make beautiful design accessible to all, working with him is an exciting step for the company.”
This partnership follows Havenly’s recent announcement of Series C funding totalling $32 million in October, bringing the organisation's total funding to-date to $57.8 million.
Since its launch in 2014, Havenly has experienced rapid growth. The company’s customer base has grown more than 14x in the last two years alone, with more than 60% of purchasing customers returning for additional design projects with Havenly. The new funding will help continue that growth through the launch of the Havenly’s first private label collection named Cove Goods. Cove Goods is a highly curated, accessibly priced home goods line featuring nearly 50 SKUs across rugs, pillows, throws, as well as some furniture and lighting. Additionally, Havenly will be rolling out a new broadcast advertising campaign in early 2020.
Havenly serves its customers by matching them with designers and the best products for them through a personal style quiz, with hundreds of potential unique outcomes that help target a person's individual design style. Expertly trained interior designers then use the client’s style data and an additional 49 data points about the customer’s preferences to create a personalised design and rendering that suits the customer’s style, sourcing the perfect items from its 200+ furnishing partners’ fifteen million products.
Executive Creative Director: Jarod Shannon
Creative Director: Ryan Prows
Managing Director: Wendy Shay
Producer: Arly Montes
Production Company: Team Win Studios
Director: Jarod Shannon
Assistant Director: Robert Thoren
Director of Photography: Kayla Hoff
Productiction Designer: Monika Dovnar
Cast: Bobby Berk
Cast: Madeleine Hernadez
Bobby’s Stylist: Luca Kingston
Stylist: Dagmarette Yen
Groomer: Paige Davenport
Hair and Makeup: Kendal Shannon
Editorial: Team Win Studios Producer
Editor: Michael Stratigakis
Visual Effects: Sean Bowes & Chris Friend
Audio Post Production: Ugosound Studios
Re-recording Mixer: Ugo Derouard
Assistant Re-recording Mixer: Justin M. Green
Color Correction: Company 3
Colorist: Bryan Smaller
Producer: Mario Castro
CEO: Lee Mayer
Chief Business Officer: Veronica Collins
VP of Growth: Matthew Erley
Creative Director: Brady Tolbert
Head of Marketing: Sydney Gilbert
Categories: Home, DecoratingFLIGHT PR, 4 months ago