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Havenly Taps 'Queer Eye's' Bobby Berk as First Brand Ambassador



The new campaign, 'Design & Chill' was based at LA based content studio Team Win

Havenly Taps 'Queer Eye's' Bobby Berk as First Brand Ambassador

Havenly, the popular online interior design service and e-commerce company, has partnered with Bobby Berk, design expert from the Emmy Award-winning series, Queer Eye on Netflix. Bobby will serve as Havenly’s first-ever brand ambassador, and appear in a new advertising commercial released today, produced by L.A.-based Team Win Studios. 

Havenly’s mission is to help everyone create a home they feel good in, by making interior design more affordable, accessible and fun. The company wanted to find a brand ambassador with a similar mission who could help tell Havenly’s story to the public, and they turned to Bobby Berk. Havenly’s new advertising campaign, ‘Design & Chill’, highlights how fun and easy it is to use Havenly’s design service. Bobby and his ‘Bestie’ enjoy an ever-escalating series of relaxing (and hilarious) spa activities while Havenly designs the besties living room.

“Havenly is a leader in online home design and I am excited to be their first brand ambassador,” said Bobby Berk. “I’m on a mission to show the world that quality design can be accessible to everyone so my alignment with Havenly is a natural fit.” 

“We are so excited to partner with Bobby as Havenly’s first brand ambassador,” said Lee Mayer, CEO and co-founder of Havenly. “With Bobby’s impressive design background, expertise, and mission to make beautiful design accessible to all, working with him is an exciting step for the company.”

This partnership follows Havenly’s recent announcement of Series C funding totalling $32 million in October, bringing the organisation's total funding to-date to $57.8 million.

Since its launch in 2014, Havenly has experienced rapid growth. The company’s customer base has grown more than 14x in the last two years alone, with more than 60% of purchasing customers returning for additional design projects with Havenly. The new funding will help continue that growth through the launch of the Havenly’s first private label collection named Cove Goods. Cove Goods is a highly curated, accessibly priced home goods line featuring nearly 50 SKUs across rugs, pillows, throws, as well as some furniture and lighting. Additionally, Havenly will be rolling out a new broadcast advertising campaign in early 2020. 

Havenly serves its customers by matching them with designers and the best products for them through a personal style quiz, with hundreds of potential unique outcomes that help target a person's individual design style. Expertly trained interior designers then use the client’s style data and an additional 49 data points about the customer’s preferences to create a personalised design and rendering that suits the customer’s style, sourcing the perfect items from its 200+ furnishing partners’ fifteen million products. 

Work is done by L.A.-based content studio, Team Win Studios.


Agency / Creative
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Categories: Decorating, Home

Flight PR, Fri, 15 Nov 2019 17:33:45 GMT