The good old Christmas tree. The cosy centrepiece of your home’s holiday set up. But is it eco-friendly? Nah, not really. In The Netherlands, about 2.5 million trees are sold each year – and thrown out again a few weeks later. Yeah, that’s a problem. In these times of metaverses and web 3.0 we believe we can do better.

Brand building agency proudly And Now This introduces: NFTrees. A unique, digital Christmas tree that you can reuse year after year. Each tree is one of a kind and randomly generated. In other words: it’s a Christmas tree NFT. An eco-friendly solution for a not so eco-friendly tradition.

For each NFTree sold, 50% will be donated to Restore Earth, an organisation that helps restore the forest.

The price of an NFTree is around the price of a real one – 0.2 SOL – and you can purchase one on nftrees.land.