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Have We Reached 'Peak Social Experiment Ad'?... Oasis Thinks So

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Black Dog Films director Jamie Delaney spoofs one of the ad industry’s worst clichés in ‘Togetherness’ for Oasis

Have We Reached 'Peak Social Experiment Ad'?... Oasis Thinks So
The new Oasis spot directed by Black Dog Films’ Jamie Delaney puts a light-hearted spin on a familiar advertising trend - the ‘social experiment ad’ that allows a representative, apparently randomly selected, cross-section of society to learn trite lessons about humanity and ‘togetherness’ through coming together over a brand via some bizarre challenge.
The measured, self-aware ad, created by agency The Corner, parodies the current desire of brands to align themselves with social movements, before it descends into double-ended slapstick tomfoolery.

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Editor: Sara Faulkner

Post Production / VFX

Post Production Company: Envy

Colourist: Danny Wood

Producer: Sarah Antrobus

Production Company

Production Company: Black Dog Films

Director: Jamie Delaney

DOP: Steven Ferguson

Producer: Sam Holmes

Stylist: Luci Ellis

1st AD: Matt Lawson

Makeup Artist: Georgina Yates

Hair Stylist: Chris Long

2nd AD: Albertine Selvik

Production Assistants: Holly Wolfers

Creative Agency

Creative Agency: The Corner

Categories: Soft Drinks, Fruit Juices

RSA Films, Wed, 30 May 2018 11:59:35 GMT