Have an ASMR-otica Valentine's Day with eve Sleep

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The Romans launched the campaign by combining the two of the UK's biggest sleep trends, ASMR and erotic fiction
Have an ASMR-otica Valentine's Day with eve Sleep

eve sleep, the sleep wellness brand, is breaking new ground by combining ASMR (Autonomous Sensory Meridian Response), which produces a feeling of euphoric tingling and relaxation, and erotic audio fiction which is seeing a massive upwards surge in popularity as women take control of their own pleasure.

Devised by eve sleep’s retained creative agency, The Romans, Youtuber WhisperAudios ASMR, has reinterpreted the sexiest passages from the novel that started a sexual revolution, Lady Chatterley's Lover by D.H. Lawrence, in her unique style – whispering the romantic, sexually-charged verses accompanied by the sounds of sheets being stroked, headboards tapped, and pillows squeezed.

Cheryl Calverley, CMO at eve sleep, said: “At eve sleep, we believe that everyone deserves better sleep, and we’re deeply passionate about doing whatever it takes to help. Women in particular often struggle to get to sleep, thanks to the ever growing mental to-do list. We wanted to make winding down a bit more pleasurable, so this ASMR-erotica is our small contribution to help improve the nation’s sleep wellness, giving women everywhere the sleep they need to rise and shine.”

The passage from D.H. Lawrence’s book was voted as British women’s favourite piece of erotic literature, closely followed by Riders by Jilly Cooper and Tipping the Velvet by Sarah Waters.

WhisperAudios ASMR states: "Since I first started using ASMR to go to sleep in 2012, I’ve felt that the calm, quiet tones and intonation of listening to an ASMR-tist was like a big protective blanket being draped over me or that welcome hug from a loved one. ASMR is so much better than taking a sleeping pill, as some of my favourite ASMR videos can send me to sleep in under five minutes flat."

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Genres: People, Dialogue

Categories: Home, Bedroom

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