McCann London
Fri, 04 Dec 2020 13:24:01 GMT
Nothing says Christmas like a catchy festive tune and to get us in the spirit this year, food delivery platform Just Eat has announced a brand new collaboration with Snoop Dogg. The entertainment icon’s latest track is the epitome of festive spirit and is set to become a cult Christmas classic.
Following on from the success of the first Just Eat x Snoop Dogg collaboration launched in May 2020, Snoop is reprising his role as the voice of Just Eat with the new ‘Doggy Dogg Christmas’ song featured on the brand’s 2020 Christmas ad, created by McCann London, which first appeared on TV on Tuesday 1st December in the UK and Ireland. The track offers the usual dose of humour paired with lyrical genius as Snoop raps about food and festivities in his signature laid back style.
The track plays out over the festive ad which stars a lively puppet Doberman, the breed synonymous with Snoop. The cheeky pup, complete with Snoop’s classic swagger, personality and outrageously lavish wardrobe, takes viewers on a journey showing what his luxurious lifestyle could look like, from grand staircases to golden sleighs and featuring friends and food aplenty.
Susan O’Brien, CMO of Just Eat commented: “It’s been a very challenging year for our customers and restaurant partners, but Snoop really seemed to strike a chord in the summer, helping to deliver a little joy when it was needed most. So, with Christmas fast approaching, we’re delighted to welcome him back again for a large helping of festive cheer.”
Rob Webster and Alexei Berwitz, CDs at McCann London said: “We all need a little joy at Christmas. This year, we need it more than ever. So, it’s been an absolute delight to work with Just Eat on the second coming of Snoop. With the advertising campaign accompanied by a single and music video, we’re hoping for a Christmas hit to rival East 17, Robbie and Mariah.
To create the ad, Just Eat brought on board award winning director Emil Nava, known for producing authentic hip-hop inspired videos and who has worked with other A-list stars such as Ed Sheeran and Rihanna, to create the glossy animated music video.
The full version of the track has been released under Snoop Dogg’s record label Doggy Style Records and Empire, and features on his Spotify and all major streaming platforms from Friday 27th November. A music video will also be released on Friday 4th December for fans in addition to the TV advert.
Global Chief Marketing Officer: Susan O’Brien
Global Head of Brand: Stuart Eaton
Global Brand & Campaigns Manager: Niall Barrow
UK Head of Marketing Communications: Victoria Gold
Senior Marketing Executive: Alice Saleh
Senior Social Media Marketing Manager: Rachel Kneen
Lead Project Manager: Bex Watson
Creative Agency: McCann London
Chief Creative Officers: Laurence Thomson & Rob Doubal
Chief Strategy Officer: Theo Izzard-Brown
Creative Directors: Rob Webster & Alexei Berwitz
Lead Senior Creatives: James Crosby & William Cottam
Managing Partner: Tommy Smith
Account Manager: Joely Buxton – Smith
Planning Partner: Jonathan Brown
Senior Planner: Emily Ellis
Comms Planning Partner: Lee Ramsey
Senior Digital Strategist: JJ Bender
Senior Creatives: Matt Searle & Olly Wood
Chief Production Officer: Sergio Lopez
Head of Integrated Production: Sophie Chapman-Andrews
Executive Producer: Amos Usiskin
Producer: Gail Mosley
Print Producer: Julie Hughes
Senior Client Manager: Beatiz Rodriguez
Implementation Manager: Marta Lopez
Business Affairs Lead: Molly Strasser
Music Supervisor: Chris Graves
Media handled through: UM
Social handled through: BYTE
Hero Talent handled through: Talent Republic
Music Agency: String & Tins
Production Manager: Eimear Gorey
Sound Designer & Composer: Adam Smyth
Directors: Chloe Hughes & Emil Nava
Ep: Otis Bell
Ep / Hop: Sam Holmes
Producer: Harri Kamalanathan
1st Ad: Ben Gill
DoP: Patrick Meller
Production Designer: Zach Apo Tsang
Puppeteer: Andrew Spooner
Puppeteer Assistant: Lesa Gillespie
Food Stylist: Dagmar Vesley
Stylist: Jamie Jarvis
Post-Production: The Quarry
Offline Editor: Sam Jones
Producer: Maggie McDermott
Colourist: Matthieu Toullet
Producer: Edwin Elkington
Flame Op: Martin Waller
Producer: Peter Burch
MD: Gregg White
Genres: Music performance, Comedy
Categories: Retail and Restaurants , Food delivery platform
McCann London, Fri, 04 Dec 2020 13:24:01 GMT