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Have a Doggy Dogg Christmas with Snoop Dogg and Just Eat's Festive Offering

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Just Eat partners with Snoop Dogg to launch a new Christmas track and spread festive joy with latest advert created in partnership with McCann London
Have a Doggy Dogg Christmas with Snoop Dogg and Just Eat's Festive Offering

Nothing says Christmas like a catchy festive tune and to get us in the spirit this year, food delivery platform Just Eat has announced a brand new collaboration with Snoop Dogg. The entertainment icon’s latest track is the epitome of festive spirit and is set to become a cult Christmas classic.

Following on from the success of the first Just Eat x Snoop Dogg collaboration launched in May 2020, Snoop is reprising his role as the voice of Just Eat with the new ‘Doggy Dogg Christmas’ song featured on the brand’s 2020 Christmas ad, created by McCann London, which first appeared on TV on Tuesday 1st December in the UK and Ireland. The track offers the usual dose of humour paired with lyrical genius as Snoop raps about food and festivities in his signature laid back style.

The track plays out over the festive ad which stars a lively puppet Doberman, the breed synonymous with Snoop. The cheeky pup, complete with Snoop’s classic swagger, personality and outrageously lavish wardrobe, takes viewers on a journey showing what his luxurious lifestyle could look like, from grand staircases to golden sleighs and featuring friends and food aplenty.  

Susan O’Brien, CMO of Just Eat commented: “It’s been a very challenging year for our customers and restaurant partners, but Snoop really seemed to strike a chord in the summer, helping to deliver a little joy when it was needed most. So, with Christmas fast approaching, we’re delighted to welcome him back again for a large helping of festive cheer.”

Rob Webster and Alexei Berwitz, CDs at McCann London said: “We all need a little joy at Christmas. This year, we need it more than ever. So, it’s been an absolute delight to work with Just Eat on the second coming of Snoop. With the advertising campaign accompanied by a single and music video, we’re hoping for a Christmas hit to rival East 17, Robbie and Mariah. 

To create the ad, Just Eat brought on board award winning director Emil Nava, known for producing authentic hip-hop inspired videos and who has worked with other A-list stars such as Ed Sheeran and Rihanna, to create the glossy animated music video. 

The full version of the track has been released under Snoop Dogg’s record label Doggy Style Records and Empire, and features on his Spotify and all major streaming platforms from Friday 27th November. A music video will also be released on Friday 4th December for fans in addition to the TV advert.


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Just Eat

Global Chief Marketing Officer: Susan O’Brien

Global Head of Brand: Stuart Eaton

Global Brand & Campaigns Manager: Niall Barrow

UK Head of Marketing Communications: Victoria Gold

Senior Marketing Executive: Alice Saleh

Senior Social Media Marketing Manager: Rachel Kneen

Lead Project Manager: Bex Watson

McCann London

Creative Agency:   McCann London

Chief Creative Officers: Laurence Thomson & Rob Doubal

Chief Strategy Officer: Theo Izzard-Brown

Creative Directors:   Rob Webster & Alexei Berwitz

Lead Senior Creatives: James Crosby & William Cottam

Managing Partner:   Tommy Smith

Account Manager:   Joely Buxton – Smith

Planning Partner: Jonathan Brown

Senior Planner: Emily Ellis

Comms Planning Partner: Lee Ramsey

Senior Digital Strategist:   JJ Bender

Senior Creatives: Matt Searle & Olly Wood

Craft

Chief Production Officer: Sergio Lopez

Head of Integrated Production: Sophie Chapman-Andrews

Executive Producer: Amos Usiskin

Producer: Gail Mosley

Print Producer: Julie Hughes

Senior Client Manager: Beatiz Rodriguez

Implementation Manager: Marta Lopez

Business Affairs Lead: Molly Strasser

Music Supervisor: Chris Graves

Handling

Media handled through: UM

Social handled through: BYTE

Hero Talent handled through: Talent Republic

String & Tins

Music Agency: String & Tins

Production Manager: Eimear Gorey

Sound Designer & Composer: Adam Smyth

Production Company

Directors: Chloe Hughes & Emil Nava

Ep: Otis Bell

Ep / Hop: Sam Holmes

Producer: Harri Kamalanathan

1st Ad: Ben Gill

DoP: Patrick Meller

Production Designer: Zach Apo Tsang

Puppeteer: Andrew Spooner

Puppeteer Assistant: Lesa Gillespie

Food Stylist: Dagmar Vesley

Stylist: Jamie Jarvis

Post Production 

Post-Production: The Quarry

Offline Editor: Sam Jones

Producer: Maggie McDermott

MPC

Colourist: Matthieu Toullet

Producer: Edwin Elkington

Envy Advertising

Flame Op: Martin Waller

Producer: Peter Burch

MD: Gregg White

Genres: Music performance, Comedy

Categories: Retail and Restaurants , Food delivery platform

McCann London, Fri, 04 Dec 2020 13:24:01 GMT