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Have a ‘Cheddarbration’ with Tillamook’s Cheesy Super Bowl Party


Shoppable music video from m ss ng p eces and 72andSunny features the return of Mother Loaf and a drop of the cheesiest Cheddar Swag ahead of Super Bowl Sunday

Have a ‘Cheddarbration’ with Tillamook’s Cheesy Super Bowl Party

Sunday, February 13th, 2022 may quite literally be the Cheesiest Day Ever when National Cheddar Day and the Big Game collide. Add in the return of the Mother Loaf, a 40-pound block of Tillamook Sharp Yellow Cheddar, and a drop of the most cheddar-friendly merch, and February 13th will truly be a Sunday Funday like no other. Whether you're celebrating as a party of one or with your party pod, Tillamook County Creamery Association (TCCA) is inviting everyone to join in the Cheddarbration and to get in the spirit by watching our shoppable Music Video, made in partnership with creative agency 72andSunny Los Angeles, here.

The spot was directed by Ezra Hurwitz of production company m ss ng p eces.

"When we announced the Mother Loaf last National Cheddar Day, it sold out in 20 minutes," said Joe Prewett, EVP brand and category growth at TCCA. "This year, our farmer-owned co-operative celebrates 113 years on February 13th, so we thought the best way to celebrate with our fans would be to bring back the Mother Loaf again - and then some. We've added a bold music video, cheesy swag, and fun fan giveaways to help Cheddar-lovers everywhere upgrade any food moment, whether to dress up your table or yourself.”

In addition to the Mother Loaf in all its glory, beginning on February 1st, the Tillamook Shop will offer a host of bold, fashion-forward, limited-run swag that can turn any moment into a Cheddarbration. Created by the women-owned Portland Garment Factory, a leader in soft-goods innovation, the cheddar-inspired apparel and accessories are designed to help you literally bring your favourite cheddar wherever you go.

It's well-documented that Cheddar is America's favourite cheese. And, Americans aren't shy about it, eating nearly 90 million pounds of cheese during Big Game parties every year. In honour of this cheddar convergence, let's touchdown on how TCCA makes its award-winning Tillamook Cheddars. All Tillamook Cheddar starts its journey as a 40-pound block that is naturally aged, unlike the massive 640-pound blocks that some of our competitors use, so you can count on cheddar with perfect, bold flavour in every bite. Once the bold Cheddar flavour that Tillamook products are known for is just right, that's when it becomes a Tillamook block, bag of shreds, or thick-cut slices, as literal chips off the old Mother Loaf block.

"We know our Cheddar products taste better because they're made right," said Jill Allen, director of product excellence at TCCA. "At TCCA, we pride ourselves on using quality ingredients and never cutting corners – for 113 years."

While the Big Game may be celebrating the big 5-6, TCCA is turning the big 1-1-3.  With twice the years on the Big Game, we're doubling down this year and giving 113 fans the chance to win a super cheesy Cheddarbration Bundle. But that's not all – three special winners will receive an exclusive gold-wrapped invitation to upgrade their game day and National Cheddar Day spread on February 13th. Visit Tillamook on Instagram to enter now.

This year's Cheddar Collection drops at 8 a.m. PST on Tuesday, February 1st, 2022, and is available only while supplies last at In the meantime, visit to get inspired and stock up on Tillamook Cheddar in time for your National Cheddar Day celebrations.

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Genres: People

Categories: Dairy, Food

72andSunny LA, Wed, 02 Feb 2022 17:46:09 GMT