Havas WW Siren's New General Manager

Influential communications agency, Havas Worldwide Siren, welcomes on board industry veteran Adrian Heng as General Manager. Adrian’s responsibilities will include overseeing the agency’s daily operations, focusing on driving business growth and providing senior counsel on client communication strategies including crisis communication. Adrian will report to Karen Flynn, Managing Director, Havas Worldwide Siren.

With more than 17 years’ experience in communications and marketing both on the agency and client side, Adrian has provided senior counsel on strategy development, issues and crisis management, public engagement and 360 communications integration. He has conceptualised and implemented campaigns internationally for clients across diverse industries, including aviation, finance, FMCG, government, sports, technology and telecom, among others.

“We have been looking for someone with maturity

and a hands-on approach to successful client management. Adrian has the critical mix of developing successful brand strategy and client management that is necessary to manage Havas WW Siren going forward. He also brings with him an established network and crisis & issues management expertise,” said Karen Flynn, Managing Director. “We are very pleased to have him on board and I am confident that his knowledge will boost Siren's plans for growth in the region.”

Said Adrian, “Havas Worldwide Siren is a dynamic agency that has grown over the past 4 years based on its results for clients; it offers an exciting opportunity to work with great brands across diverse industries and significant prospects for extending the business across Southeast Asia and beyond. I am very much looking forward to working with the team and clients to add my expertise to the mix.”

Since December 2013 and subsequently the launch of Havas Village in Singapore in January, Siren has been working very closely with its network brothers and sisters at Havas Worldwide, Havas Media, and Havas Sports & Entertainment to pursue a number of significant tenders and new business opportunities. “The combination of the Havas Group strength is something that we intend to leverage fully to bring an exciting proposition to existing and new clients,” added Karen Flynn, the agency’s MD.