Havas WW Siren's Hat-Trick

 

 

Integrated public relations agency, Havas Worldwide Siren, has clinched the communications brief for three new clients from diverse industries: leading provider of cloud-based software solutions Capillary Technologies, niche perfumery Fragrance Du Bois and the Christmas campaign for Singapore-based retail mall, 313@somerset. The agency was awarded the work the last 3 weeks following reviews.

 

Named as one of Mint/WSJ Bloomberg Businessweek’s Hottest Technology Businesses 2013, Capillary’s platform powers end-to-end customer engagement, loyalty and social CRM for more than 150 major brands across 10,000 retail locations, serving to over 75 million consumers across Asia-Pacific, United States, United Kingdom, Middle East and South Africa. Siren is implementing a content-led PR strategy for Capillary across Asia-Pacific.

 

Siren was also appointed as the lead public relations agency for Fragrance Du Bois – a niche perfumery using the signature Oud oil, and bringing exciting new and bespoke fragrances to markets worldwide. It has fragrance blending lounges in Singapore, Bangkok, Kuala Lumpur and Hong Kong, with upcoming lounges planned for Dubai, London, Zurich and Moscow. As its public relations consultancy for APAC and Middle East, Siren is tasked to deliver a sustained and integrated communications programme including a social media strategy, to raise the company’s profile.

 

As testament to its lifestyle expertise and results to date for shopping mall clients, Siren was also appointed by 313@somerset as its public relations consultancy for its upcoming Christmas campaign. The win will see the agency roll out duties that include messaging and media relations during the project.

 

“The wins highlight our capabilities as an integrated communications agency that offers specialized public relations consultancy across numerous industries,” said Karen Flynn, managing director of Havas Worldwide Siren. “Capillary Technologies, Fragrance Du Bois and 313@Somerset’s Christmas campaign couldn’t be more different; yet they all draw on our strategic abilities to develop and deliver innovative public relations strategies that will resonate with the brands’ messages and contribute to their growth,” she added.