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Havas WW NY Gets Shaken Up for New Keurig Drinkmaker Campaign


Brand New School's Chris Dooley directs spot featuring 'Sha Ba Da Bum' by Nicole Vaughn

Havas WW NY Gets Shaken Up for New Keurig Drinkmaker Campaign

Havas Worldwide New York and Keurig are launching a new campaign for the release of Keurig KOLD. The new drinkmaker represents a paradigm shift in the way people consume cold beverages. With our lives more on-demand than ever there'a a pervasive want (and expectation) to have what we want when we want it. This campaign shows how the new KOLD drinkmaker seamlessly integrates into this modern, on-demand life. 

Havas Worldwide New York led the brand and campaign creative identity for Keurig KOLD which will run online, on social, and as digital pre-roll videos as well as digital banners rolling out later this fall. The 30 second spot also includes the licensed music track, 'Sha Ba Da Bum' by Nicole Vaughn. 


Post Production / VFX
Agency / Creative
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Genres: People

Categories: Hot Beverages, Soft Drinks

Havas North America, Wed, 30 Sep 2015 11:31:49 GMT