Havas Worldwide New York and Keurig are launching a new campaign for the release of Keurig KOLD. The new drinkmaker represents a paradigm shift in the way people consume cold beverages. With our lives more on-demand than ever there'a a pervasive want (and expectation) to have what we want when we want it. This campaign shows how the new KOLD drinkmaker seamlessly integrates into this modern, on-demand life. 

Havas Worldwide New York led the brand and campaign creative identity for Keurig KOLD which will run online, on social, and as digital pre-roll videos as well as digital banners rolling out later this fall. The 30 second spot also includes the licensed music track, 'Sha Ba Da Bum' by Nicole Vaughn.