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Havas WW NY Gets Shaken Up for New Keurig Drinkmaker Campaign

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Brand New School's Chris Dooley directs spot featuring 'Sha Ba Da Bum' by Nicole Vaughn

Havas WW NY Gets Shaken Up for New Keurig Drinkmaker Campaign

Havas Worldwide New York and Keurig are launching a new campaign for the release of Keurig KOLD. The new drinkmaker represents a paradigm shift in the way people consume cold beverages. With our lives more on-demand than ever there'a a pervasive want (and expectation) to have what we want when we want it. This campaign shows how the new KOLD drinkmaker seamlessly integrates into this modern, on-demand life. 

Havas Worldwide New York led the brand and campaign creative identity for Keurig KOLD which will run online, on social, and as digital pre-roll videos as well as digital banners rolling out later this fall. The 30 second spot also includes the licensed music track, 'Sha Ba Da Bum' by Nicole Vaughn. 

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Post Production / VFX

Post Production Company: Brand New School

Producer: Suzanne Potashnick

VFX Supervisor: Mark French

Production Company

Director: Chris Dooley

DOP: Jim Matlosz

Head of Production: Julie Shevach

Managing Director: Devin Brook

Production Company: Brand New School

Line Producer: David Wolfson

Creative Agency

Account Executive: Alex Zubak

Chief Strategy Officer: Tim Maleeny

Creative Agency: Havas Worldwide, New York

Executive Creative Director: Israel Garber, Jason Musante

Executive Creative Directors: Dustin Duke, Jon Wagner

Executive Producer: Deepa Joshi

Group Account Directors: Laura Dartnall

Producer: (Junior) Christina Leprine

Strategy Director: Alla Gonopolsky, Maggie Windsor Gross, Neil Kumar

Associate Creative Director: Kristine Salm, Guy Seese, Justin Chen, Donnell Johnson

Head of Production: (Co-Head) Sylvain Tron

Genres: People

Categories: Soft Drinks, Hot Beverages

Havas US, Wed, 30 Sep 2015 11:31:49 GMT