DiGi Telecommunications, a leading provider of mobile voice, Internet and digital services in Malaysia, has awarded Havas Worldwide Kuala Lumpur its corporate and branding mandate, following a competitive five-way pitch held earlier this year. The account win was made possible through Havas’ cross-border collaboration and integration approach that saw the involvement of talents from three different markets across Southeast Asia.
Through its mission of ‘Internet for All’, DiGi is committed to driving Malaysia’s growth by building a mobile Internet environment that enables true connectivity, creating socio-economic development and aiding businesses to prosper. The appointment will see Havas Worldwide conceptualising and delivering campaigns that will further entrench DiGi Telecommunications’ position as a leading telecommunications provider, communicating its brand mission of delivering the best experience in harnessing the capabilities of mobile Internet anytime, anywhere and on any device to millions of users across Malaysia.
“This achievement is just the start of our cross border integration and collaboration as a network in Southeast Asia, which saw the participation of some of our best talents collectively across the region. Our goal is to deliver quality and effective communication solutions using our best talents. This was a highly competitive review and we won based on shared experience across the region,” shared Andrew Lee, Managing Director, Havas Worldwide Kuala Lumpur and Levent Guenes, Chief Operating Officer of Havas Worldwide Southeast Asia.