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Havas Worldwide Siren Launches Dedicated Lifestyle Practice
21/10/2014
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Advertising Agency
New York, USA
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Opens on the back of 'Uncommon Sense' momentrum
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Havas Worldwide Siren unveils its adoption of “Uncommon Sense” to equip both existing and potential clients with brand new strategies in breaking through the clutter of today’s information. 

The Uncommon Sense approach which is being adopted across the Havas Worldwide agencies in SE Asia will be integrated into Havas Siren’s creative process, bolstering its specialist position as a content-led solutions agency within the group. The agency is taking a much bolder step in focusing on high-level communication strategies by questioning assumptions and collectively using consumer insights, business intelligence and cultural trends to achieve branding and marketing objectives. 

“The days of ‘the usual’ PR practices and placing mediocre editorial stories are over,” says Karen Flynn, Managing Director, Havas Worldwide Siren. “Brands are faced with a much more challenging task to find their defining purpose and relate to their   customers; and we have data on our side to create more meaningful editorial solutions." 

Using the new Uncommon Sense approach in recent months, the agency has bagged some new wins across multiple sectors – a clear indication that it makes a difference in the creative output for clients’ solutions. 

On the back of the wins and the potential in the market, Havas Worldwide Siren is establishing a new Lifestyle Brands practice, which will be helmed by seasoned PR practitioner Vetri Mayandi. Vetri brings more than 10 years’ experience in handling global consumer brands and as Regional Director he will pursue opportunities across the region.

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