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Havas Worldwide Sends Most Interesting Man in the World to Mars

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New Dos Equis spot says goodbye to actor Jonathan Goldsmith

Havas Worldwide Sends Most Interesting Man in the World to Mars

Dos Equis is saying #AdiosAmigo to 'The Most Interesting Man in the World,' as he heads on a one-way 'Mission to Mars.'  

The new spot, created by Havas Worldwide, will be the last commercial featuring actor Jonathan Goldsmith as 'The Most Interesting Man in the World.' The spot launched today on Dos Equis, and the full 60 second spot will exclusively air tomorrow (March 10th) during the Cleveland Cavaliers and Los Angeles Lakers NBA game on TNT (the last match-up between Kobe Bryant and LeBron James).

Fans can rest assured that Dos Equis will reveal a new Most Interesting Man in the World in 2016 - this is not the end of the campaign, but an evolution. 

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Creative Agency

Account Executive: Jenny Maughan

Account Supervisor: Wendy Hu

Business Affairs: (Director of Broadcast) Cathy Pitegoff

Business Manager: (Broadcast) Deborah Steeg

CEO: Andrew Benett, (the Americas) Toygar Bazarkaya, (NA) Jason Peterson

Chief Marketing Officer: (Global) Matt Weiss

Chief Strategy Officer: (North america) Tim Maleeny

Creative Agency: Havas Worldwide New York

Executive Creative Director: Jim Hord

Executive Producer: Jill Meschino

Group Account Directors: Chris Budden

Group Content Director: (Global Chief) Vin Farrell

Group Creative Director: Keith Scott, Paul Johnson

Group Executive Creative Director: (Managing Director) Jason Musante

Head of Content Production: (NA) Dave Evans, Sylvain Tron

Producer: (Jr) Alex Zubak

Social: (Director of Social Marketing) Larry Lac, (Coordinator) Katie Campo

Strategist: (Sr) Stacey Kawahata, (Social) Rachel Korenstein

Strategy Director: (Brand & Digital) Maggie Gross

Associate Creative Director: Matthew Hock, David Fredette


Audio Post Production: Sound Lounge

Composer: Beacon Street Studios

Executive Producer: (Music) Adrea Lavezzoli, (Sound) Marlene Bartos

Music Production: Beacon Street Music

Sound Design: Weston Fonger @ Yessian

Sound Mix: Tom Jucarone

Production Company

Director: Steve Miller

DOP: Bryan Newman

Executive Producer: Gregg Carlesimo

Producer: Barbara Benson

Production Company:


Edit Company: Arcade Edit

Editor: Jeff Ferruzzo

Executive Producer: Sila Soyer

Post Production / VFX

3D Lead Artist: Michael Smith

CCO: (NY) Angus Kneale

Colourist: Tom Poole @ Company 3

Creative Director: Jeff Dates

Executive Producer: Verity Grantham

Post Production Company: The Mill

Producer: Clairellen Wallin

VFX Supervisor: Jeff Dates

Genres: Comedy, Visual VFX, People

Categories: Beers, Alcoholic Beverages

Havas US, Wed, 09 Mar 2016 17:16:25 GMT