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Havas Worldwide London Wins Ella's Kitchen Business


Agency to help organic baby food brand engage with customers

Havas Worldwide London Wins Ella's Kitchen Business

Ella’s Kitchen, the organic baby and children’s food brand, has appointed Havas Worldwide London as its UK digital agency.

Havas Worldwide London has been tasked with delivering the digital strategy and infrastructure to help Ella's Kitchen engage with both existing and new consumers.

This partnership will see Havas Worldwide London work with Ella's Kitchen across all their digital and SoMe channels to develop the digital strategy, innovation, creative campaigns, tech development, reporting, eCRM & SEO.

The agency has also been briefed to develop best practice digital communications and drive engagement with an evolved content and social marketing programme.

Havas Worldwide London's first creative campaign for Ella's Kitchen was the world's first sensory restaurant for babies. The dining experience featured an interactive taste zone, where little ones could choose from their own digital menus. The data was then analysed to provide parents with the most popular tastes from Ella's Kitchen range and useful weaning tips.

The pop up sensory & interactive restaurant builds on Ella's Kitchen as an innovation-led, kid’s first brand that understands today's parents are digitally connected, socially active and access everything via mobile and tab.

Russ Lidstone, Havas Worldwide Chief Executive, said: "We have loved working with Ella's Kitchen over the course of the last three months, and we're delighted that we can now build on the fantastic brand ideas we've been developing to cover digital too, and ensure that all communication is fully integrated, with digital at the core."

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Categories: Baby, Food

Havas North America, Wed, 02 Jul 2014 14:12:46 GMT