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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Havas Worldwide Launches 'Fundawear' for Durex via Finch

25/04/2013
Production Services
Sydney, Australia
90
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Allows couples to connect by sending touch over the internet

 

In a new campaign encouraging Australians to 'Durexperiment', Durex Australia and Havas Worldwide Sydney have revealed the launch of Fundawear, a prototype set of underwear that allows couples to connect by sending touch over the internet for the first time. Fundawear adds a new dimension to Skype and social media. Previously couples could only communicate visually, the technology behind Fundawear now means that couples can touch, tease, tickle and tantalise, even when they are apart.
 
The web film was directed by Nick Hayden via Finch.
 
 
 
Credits
 
Client: Durex
Agency: Havas Worldwide
Executive Creative Director: Steve Coll
Head of Art: Warrick Nicholson
Creative Group Head: Chris Johnson
Digital Creative Director: Jay Morgan
Copywriter / Art Director: Jack Nuun
Digital Creative: William Brown
Group Account Director: Manuella Perche
Digital Project Manager: Jeronimo de Leon
Agency Producer: Ros Payne
Designer: Darren Cole / Nic Adamovich
Music: Just a Little Bit / Kids of 88
Senior Account Manager: Nicole Dongara
 
Production Company: Finch
Director: Nick Hayden
Producer: Camilla Dehnert
Executive Producer: Michael Hilliard
Managing Director / Executive Producer: Rob Galluzzo