Gear Seven/Arc Studios/Shift
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Havas Worldwide Launches 'Fundawear' for Durex via Finch



Allows couples to connect by sending touch over the internet

Havas Worldwide Launches 'Fundawear' for Durex via Finch


In a new campaign encouraging Australians to 'Durexperiment', Durex Australia and Havas Worldwide Sydney have revealed the launch of Fundawear, a prototype set of underwear that allows couples to connect by sending touch over the internet for the first time. Fundawear adds a new dimension to Skype and social media. Previously couples could only communicate visually, the technology behind Fundawear now means that couples can touch, tease, tickle and tantalise, even when they are apart.
The web film was directed by Nick Hayden via Finch.
Client: Durex
Agency: Havas Worldwide
Executive Creative Director: Steve Coll
Head of Art: Warrick Nicholson
Creative Group Head: Chris Johnson
Digital Creative Director: Jay Morgan
Copywriter / Art Director: Jack Nuun
Digital Creative: William Brown
Group Account Director: Manuella Perche
Digital Project Manager: Jeronimo de Leon
Agency Producer: Ros Payne
Designer: Darren Cole / Nic Adamovich
Music: Just a Little Bit / Kids of 88
Senior Account Manager: Nicole Dongara
Production Company: Finch
Director: Nick Hayden
Producer: Camilla Dehnert
Executive Producer: Michael Hilliard
Managing Director / Executive Producer: Rob Galluzzo
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
FINCH, Thu, 25 Apr 2013 08:37:55 GMT