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Havas Worldwide Kuala Lumpur Rolls Out Putra Awards Social Media Campaign

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Persuading marketers to attend the award show by spoofing taglines of famous brands

Havas Worldwide Kuala Lumpur Rolls Out Putra Awards Social Media Campaign

Havas Worldwide Kuala Lumpur was behind the creative work that was recently aired on Putra Award’s social media page.

Andrew Lee, managing director of Havas Worldwide Kuala Lumpur, who is also the organising chairman for Putra Awards 2015, was tasked to deliver the message that the Putra Brand Awards is the largest qualitative research in Malaysia as well as persuade marketers to attend the award’s gala dinner.

The campaign was themed around the spoofing of famous brands’ taglines to reflect the key messages in a more casual manner.

The images were seeded out onto the Putra Brand Awards Facebook page from 5th August until August 21st 2015.

“The Putra Brand Awards is a priceless award where there is no submission or entry fee. Winners are not subjected to any costs when they claim their awards. All the winners are chosen by the public via a yearly survey which makes this truly, a People’s Choice Award,” commented Lee.

“It is also an honour to organise this year’s award and to get the Havas Worldwide Kuala Lumpur team working on it.”



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Havas US, Mon, 24 Aug 2015 02:03:37 GMT