Fri, 26 Jun 2015 03:09:01 GMT
Havas Worldwide has recently teamed up with W, a branding specialist, in a move to provide current and future Havas clients with more strategic branding and design solutions.
The collaboration with Havas marks the first step in W’s international expansion strategies. Specialising in brand identity management and retail design, some of W’s current clients include the AccorHotel group, McDonald’s and Citroen.
Levent Guenes, COO of Havas Worldwide South East Asia commented, “This collaboration is essential to further broaden our services especially in the retail, hospitality and property markets. By having a branding specialist on board, it ensures that we are fully equipped to provide a seamless and comprehensive brand identity management services for our clients.”
Moving forward, Havas Worldwide will continue making combined investments with W in terms of sharing data, CRM as well as design and branding strategies.
Denis Gancel, president of W added that, “The strategy of the agency is to accompany clients that express a need for local resources like Accor did. Brand management is a field of expertise that W wants to add to the existing scope of services that Havas Worldwide offers.”