Nationwide Building Society has launched a new campaign through digital specialists Havas Work Club to build awareness of its market-leading digital products and services.
Work Club’s ‘People Powered Digital Services ‘ campaign includes a range of executions over paid, earned and owned media showing how Nationwide’s services are better because they are run by caring staff, not automated systems. The Campaign features a 24hour YouTube takeover featuring the bank's actual twitter team, with profiles of the relevant team member powering @AskNationwide at any given time.
Stephen Leonard, Nationwide's COO of Marketing said: “Nationwide is already no1 for customer satisfaction on the high street – we’re working hard to deliver the same human, personalised focus into our online service. As a brand we are using a range of new cross media and digital platforms to communicate and adopting an ‘always on’ model built around helpful and engaging customer content integrated across media.
Martin Brooks, Work Club’s Jt‐CEO said: “Nationwide’s digital services are genuinely better because they’re managed by passionate, lively individuals - not by faceless machines. This campaign aims to bring this difference to life.”