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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745
Havas Work Club Highlights the Power of People with New Nationwide Campaign
09/04/2015
Group745
Advertising Agency
New York, USA
113
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Campaign will give users an insight into the company's customer service
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Nationwide Building  Society has launched a new campaign through digital specialists Havas Work Club to build awareness of its market-leading digital products and services.    

Work Club’s ‘People Powered Digital Services ‘ campaign includes a  range of executions over paid, earned and owned media showing how Nationwide’s services are better because they are run by caring staff, not automated systems. The Campaign features a 24hour YouTube takeover featuring the bank's actual twitter team, with profiles of the relevant team member powering @AskNationwide at any given time.    


Stephen Leonard, Nationwide's COO of Marketing said: “Nationwide is already no1 for customer satisfaction on the high street – we’re working hard to deliver the same human, personalised focus into our online service. As a brand we are using a range of new cross media and digital platforms to communicate and adopting an ‘always on’ model built around helpful and engaging customer content integrated across media.     

Martin Brooks, Work Club’s Jt‐CEO said: “Nationwide’s digital services are genuinely better because they’re managed by passionate, lively individuals - not by faceless machines. This campaign aims to bring this difference to life.” 

Credits
Brand
Agency / Creative
Work from Havas North America
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