Havas will harness its performance and data capabilities to provide data-driven media and creative that monitors, tests, learns and reports on individual creative and media performance in real-time, aiding decision-making to support OFX's marketing and business objectives. This integration is also being rolled out across other clients around the Havas Village.
Singapore-based internet service provider MyRepublic has selected the Havas Village to drive its launch into the Australian market. Havas Media has been tasked with handling its direct response marketing, with a focus on delivering impact through TV advertising. Red Agency has been charged with driving PR around the brand's much-anticipated launch, delivering a new kind of internet experience by providing customers with the fastest nbn speed available at their location, up to 100 Mbps', unlimited data and local support.
Says Havas Australia's executive management team Anthony Gregorio, Mike Wilson and James Wright in a joint statement: "Our Havas Village structure transcends the confinements of a traditional agency set-up with a focus on seamless integration and agility across a number of disciplines. We think this is the just of kind of partner clients in today's marketing landscape need.
"We are firm believers that a strategy-first, collaborative approach is the key to achieving business results. For clients accessing all or multiple parts of the Havas Village we strategise, create and execute exceptional ideas as one team. Our clients have one point of contact, one mind-set, one goal, one language, all under one roof. We believe this single-minded approach that puts the client first, enables us to drive greater efficiencies for our clients, and ultimately stronger outcomes."
The Havas Village consists of creative agencies Havas and Arnold; public relations, experiential and social agency, Red Agency; specialist employer brand agency, Havas People; and the Havas Media Group, which includes three brands, Havas Media, Arena Media and Havas Sports and Entertainment. All of the brands work together in the Havas Village offices in Sydney and Melbourne.