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Havas Sydney Unveils 360 View of Army Life in Latest Defence Force Recruitment Campaign

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The integrated 360 campaign features engaging stories that potential Army candidates can relate to

Havas Sydney Unveils 360 View of Army Life in Latest Defence Force Recruitment Campaign

Havas Sydney has unveiled a significant new brand campaign for the Australian Army, in its latest work for the Australian Defence Force (ADF). The fully integrated, 'mobile-first' campaign is the most holistic and interactive produced by Defence Force Recruiting (DFR) to date. Its scale and breadth also make it the largest.

In delivering this campaign Havas continues its long term strategy of 'humanising the ADF'. The integrated 360 campaign features engaging stories that potential Army candidates can relate to.  It brings to life the stories of nine Australian Army personnel with different jobs, education levels and backgrounds, revealing the people behind the uniforms.




Says Director Military Recruitment, Group Captain Kaarin Kooij: "The campaign demonstrates beautifully, that the Australian Army is a modern, technologically advanced employer.

"In the ADF our people are our biggest strength. This campaign acknowledges this by sharing the personal, real-life stories of Army members. By sharing their individual Army experiences they're helping us to start a conversation with potential candidates about the range of rewarding, professional Army career opportunities on offer."

Says Seamus Higgins, joint-ECD, Havas Sydney: "The Australian Army is one of the most progressive in the world. We wanted our campaign to be true to this; so we harnessed the power of innovative digital and social to tell the true stories of the people who thrive within it.

"We've utilised the full capabilities within Havas across strategy, digital and social, to develop an authentic and immersive experience, which will help the Australian Army to reach and engage with the next generation of recruits."

The campaign will run across cinema, TV and print, as well as digital and social channels, with bespoke content encouraging audiences to explore and learn each individual's story. It will be rolled out nationally in the coming weeks.

View the Website here.

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Digital Production Company

App/Digital Production: Pixelcase

Production Company

Director: Damon Cameron, (Content) Ken Karpel

DOP: Ross Giardina

Executive Producer: Rachel Ford-Davies

Photographer : The Pool Collective

Producer: Annie Schutt

Creative Agency

Art Director: Sal Cavallaro

Copywriter: Dave Biddle

Creative Agency: Havas Sydney

Designer: Darren Cole/Nic Adamovic/Michael Macgregor/Michelle Wong

Developer: Brendon Betheldo/Thao McAvoy/Alec Pirillo

Digital Executive Producer: Peter Segerer

Digital Producer: Olivier Boulbain/Shiv Suchdeva

Executive Creative Director: Seamus Higgins, Stu Turner

Head of TV / Production: Monique Pardavi

Managing Director: Dan Smith

Planning Director: Phil Johnston/Bohdi Lewis

Print Producer: Thea Clausen/Sonia Ebrington

Senior Account Manager: Charlotte El Baz

Social: Mark McKissock

Music

Music Production: Sonar Music/Electricsheep

Sound Design: Song Zu/Abby Sie

Categories: Military, Corporate, Social and PSAs

Host/Havas, Tue, 04 Apr 2017 02:38:07 GMT