Havas Singapore Names New Client Services Director

Havas Worldwide Singapore announced today the appointment of Lionel Goh to the role of Client Service Director. Lionel will lead account management and business development of the Singapore hub, and service regional and national clients.

“We are very excited to have Lionel on board,” said Naomi Troni, CEO, Havas Worldwide Southeast Asia, “he is uniquely placed amongst account management leaders today having had experience across media, digital, and on both the client and agency side of the business.”
Lionel has a career spanning 17 years successfully working within large MNCs. Lionel spent the first 8 years of his career with SPH where he supported the marketing needs of the consumer electronics industry in Singapore. In 2000 he was seconded for 2 years to pioneer the launch of Streats, Singapore’s first free commuter paper, where he was involved in conceiving and launching the publication. He went on to join M1 where he helped reorganise the Corporate Sales Acquisition team to enhance reach and the richness of the selling process - leading to more focused targeting and improved accountability.  Following this he went to SBS Transit to implement alternative methods to raise ridership, revenue and brand image. The last 7 years were spent at Saatchi LAB/Saatchi&Saatchi where he started the media planning/buying and digital capability for Saatchi LAB to help clients develop fully integrated initiatives.  He has worked across a variety of categories such as Consumer Electronics, Destination Marketing, Government, Retail, Education and Telecommunications. Highlights include Subway Singapore, Panasonic (Singapore), Sony (Regional), Lippo Group (Shanghai, China), ASUS (Global), OUE, CDL, Singapore Police Force, ITE, MDIS and Virgin Active. 

Naomi noted, “Lionel’s appointment follows the arrival of Stefano Augello - Head of Strategic Planning, Carl Griffith – Head of Digital and Dr VJ Yamat – Healthcare Director SEA, and is part of our overall plan to strengthen the management team at Havas Worldwide in Singapore”.
"I am really excited to be joining Havas Worldwide.  The management team have ambitious plans for the agency and I am privileged to be allowed to participate in them," commented Lionel Goh.
Lionel graduated from the National University of Singapore with a B.Arts and a B.SocSci (Honours in Economics). He then went on to earn an MBA (Marketing) from the University of Hull (UK)