As investors, people invest for reasons that are so much more meaningful than just money. In fact, we invest for experiences, aspirations and to realise our dreams. This NFL season, TD Ameritrade is exploring how that same insight applies to football and how all different kinds of people are invested in more than just the game itself, and helping them to invest in the things that matter most.
TD's campaign, NFL's Greatest Returns, created in partnership with Havas New York, kicks off this football season with a national TV spot featuring Colts quarterback, Andrew Luck, and all the ways he is invested in the game. The :30 spot "Andrew Luck's Greatest Returns" is running through the end of football season on some of game day's biggest networks.
In addition, Andrew's stature as a professional athlete lends opportunities for time with fans, community involvement, to even creating a book club. Online videos have been created to dive into these specific “investments” that Andrew continues to make and why they’re so important to him.
Kids Camp OLV
Book Club OLV
Future materials launching this fall will look into the fans' perspective on why football is so much more than just a game. The national campaign centres around TV, OLV, digital and social with some key media partnerships creating branded content.