Havas Media Singapore has been appointed the media AOR of Cycle & Carriage (C&C) Singapore, one of the foremost automotive groups in Singapore passenger cars and commercial vehicles retailing.
As the media agency-of-record, Havas Media Singapore will handle media planning and buying for six automobile brands retailed by C&C, which include MercedesBenz, Kia, Citroën, DS, Mitsubishi and Maxus, with a focus on developing the group’s digital communications strategy.
The agency won the business after a competitive pitch process that involved three other media agencies.
Dawn Pan, Head of Sales & Marketing for Kia, Cycle & Carriage said: “Havas Media team demonstrated an impressive understanding of automobile retail industry and we were really pleased with the quality of their recommendations based on strong consumer insights. The agency has a compelling integrated offering and we are looking forward to work with them to bring our brands to the next quantum of growth.”
Commenting on the appointment, Jacqui Lim, CEO of Havas Media Singapore, said: “We are delighted to start the year with this incredible win. Each of the automobile brands distributed by Cycle & Carriage is an extremely strong brand in its own right with significant market presence built over the years. We are excited to be given the opportunity to work on this esteemed portfolio of brands and partner our clients in their integrated media strategies and digital acceleration efforts. Our teams have a great experience and track record of working on the automobile category and we are looking forward to leveraging this experience to take forward Cycle & Carriage’s marketing objectives.”