Havas Media Ortega Appoints Cheza Estacion

Havas Media Ortega (HVMO) has announced the appointment of performance marketing expert Cheza Estacion as the Director of Ecselis and Head of Analytics for the group. 

Reporting in to Hermie de Leon, Managing Partner of HVMO, Cheza will be responsible for the digital analytics and performance marketing offering at Havas Media Ortega. Her responsibilities will encompass data analytics and reporting for media, digital social media, and search.

As the Director of Ecselis, HVMO’s specialist performance and quantitative marketing arm, Cheza’s key focus will be to provide quality reports and actionable data to enrich the business outcomes of HVMO clients. Leading a team of performance marketing experts, she will enhance the effectiveness of client’s marketing investments across paid, earned and owned media.

Cheza joins HVMO after almost three years at Wunderman, where she worked as the Campaign Measurement and Performance Lead of Team Microsoft in Asia-Pacific. Her previous roles include stints at ABS-CBN Interactive, Upfront Media and Viper technologies. 

Commenting on her appointment, Hermie de Leon, Managing Partner of HVMO said: “Cheza is a business development leader with extensive experience in the digital media. It’s a firm endorsement of what we set out to achieve in building meaningful digital brands.”

On her appointment, she said, “This is a truly exciting opportunity for me and I am looking forward to contributing to the data and analytics offering of HVMO. My focus will be to provide clients with a more holistic view of their campaign performance to ensure they are getting the best ROI on their investment.”