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Havas Media Launches BIPOC Media Connections

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New offering provides advertisers easier access to support more than 180 minority-owned radio stations nationwide

Havas Media Launches BIPOC Media Connections

Havas Media Group (HMG), today announced the launch of ‘BIPOC Media Connections,’ a program designed to help advertisers direct more revenue to support Black-owned and Hispanic-owned radio stations across the United States. This initiative follows the successful launch of Havas’ Social Equity Marketplace last summer. 

With more than 180 minority-owned radio stations participating, including those represented by Katz Media Group and Gen Media Partners, BIPOC (Black, Indigenous and People of Colour) Media Connections helps marketers reach millions of Black and Hispanic American consumers. The offering gives advertisers a more efficient way to access and place buys on Black and Hispanic-owned stations at scale with the ability to customise delivery based on specific marketing needs.

Peter Mears, global CEO remarks: “In a time where consumer and client sentiment are focused on social action in many forms, we felt it was important to collaborate in launching a product like BIPOC Media Connections. Products like this and our Social Equity Marketplace allow clients to take positive actions with their media spend. We are thrilled to bring this solution to our clients.” 

“Radio has a very powerful and meaningful connection in the Black and Hispanic communities it serves,” said Mark Gray, chief executive officer of Katz Media Group. “We are proud to support long-time partner Havas and amplify this important program dedicated to making it more efficient for advertisers to invest on minority-owned radio stations nationwide.”

“The opportunity to make it easier for advertisers and their agencies to place buys on the minority-owned radio stations that Gen Media Partners represents is a win for everybody,” stated Kevin Garrity, chief executive officer of Gen Media Partners. “Havas has shown great leadership with this initiative that targets the often underserved Black and Hispanic communities.”

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Havas US, Fri, 09 Jul 2021 10:20:44 GMT