Wed, 23 Oct 2013 09:27:20 GMT
Havas Media India, which has witnessed a slew of wins in 2013, has strengthened its digital operations with two key senior appointments.
In tune with the group’s integrated structure, Havas Media India’s full service digital portfolio includes digital media planning and buying, display advertising, digital direct response, search engine marketing, SEO, pay-per-click, social media, as well as a dedicated mobile brand Mobext, which provides mobile solutions and performance marketing using data and analytics.
Sumit Kumar has been appointed General Manager of Mobext India to further establish the brand in India while S.V. Sunilkumar joins as Business Head Digital – Mumbai at Havas Media. His key responsibility will be to service the existing digital clientele in Mumbai as well as support new business development.
Speaking on the appointments, Anita Nayyar, CEO, Havas Media Group, India & South Asia, said, “Digital is a focal point for us and these appointments will further consolidate our attempt to offer the latest digital services to our clients. Both Sumit and Sunil are talented and committed digital players - we are glad to have them on board.”
“Sunil and Sumit are mandated to entrenching and expanding the Havas Media’s digital footprint in Mumbai and India”, added Anurag Bhatnagar, MD, Digital, Havas Media India.
“Mobext not only provides mobile solutions to engage the customer but can also help brands make their sales force more effective with our enterprise solutions - a unique proposition in itself. The profile is a huge challenge and opportunity to create unique experiences and expand the Mobext offering in India”, explained Sumit Kumar, General Manager, Mobext India
S.V. Sunilkumar, Business Head Digital- Mumbai at Havas Media commented, “As a digital enthusiast, it is always exciting to work with an agency whose mantra is ‘Digital at the core’. Havas Media has been on an aggressive growth path and again it is good to be where the action is. I look forward to creating some of this action”.
Sumit Kumar comes with eight years of leadership experience in business development, strategic partnerships, product management and corporate sales and was earlier leading the performance and app advertising business for InMobi India. Clients he has worked worked with include Tata DOCOMO, Vodafone, Sony Entertainment, Disney, OLX, Viacom 18, Tencent, AOL, Cleartip, Hungama, Nazara, Opera and Times Group.
Sunilkumar joins the agency with 18 years of media experience and was previously with Infosys where he worked as a Principal Consultant and was part of the core product development team at BrandEdge (the global cloud based digital marketing platform). He was also the digital media head at DDB Mudra where he serviced clients including LIC, Star TV, McDonalds, IDBI Bank, India First Life Insurance, etc.
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Categories: Recruitment, Business ServicesHavas US, Wed, 23 Oct 2013 09:27:20 GMT