The coveted Best in Show Accolade was awarded for a critically acclaimed campaign from our new Havas Play Agency in Paris: NAverse a ground-breaking Metaverse activation for Narcotiques Anonymes.
Havas Play took home a staggering eight of the 15 accolades won by Havas Media Group this year at the WARC certified festival.
The winning work is the following:
Havas Play for Narcotiques Anonymes. NAverse.
BEST IN SHOW
Social Impact Marketing: BRONZE
XR Technology – (AR/VR/MR): SILVER
Spatial Technology: GOLD
Metaverse: GOLD
Product / Service Launch: BRONZE
Gaming, Gamification & E-Sports: GOLD
Gaming, Gamification & E-Sports: SILVER
Experimental innovation: BRONZE
Real Time Marketing: SILVER
Spatial Technology: SILVER
Social Impact Marketing: GOLD
Brand Purpose/Activism: GOLD
Social Media Marketing: BRONZE
Creator / Influencer Marketing: GOLD
For the complete list of the winning work, visit the SMARTIES EMEA official website.