Havas Media Group (HMG) North America today announced that Edgewell, a leading personal care and hygiene consumer products company with a portfolio of established brand names including Schick, Banana Boat, and Hawaiian Tropic, among others, has named it media agency of record following a seven-month competitive review.
“As a personal care company, we are deeply committed to connecting authentically with our consumers and creating products that bring them joy each day,” said Stephanie Lynn, senior vice president of North America eCommerce and Commercial Acceleration at Edgewell. “We are in a pivotal moment, and Havas Media the perfect partner to transform our approach and take our work to the next level. With their impressive roster of clients and success in building some of the world’s most meaningful brands, I am excited for this partnership and our journey ahead.”
HMG will manage the brands’ U.S. media planning, buying, and optimisation for men’s hair removal (Schick Hydro, Xtreme), women’s hair removal (Schick Hydro Silk, Intuition, and Skintimate), sun (Banana Boat and Hawaiian Tropic), and hygiene (Wet Ones).
“We’re thrilled to partner with Edgewell and its iconic portfolio of brands to create a media strategy that delivers meaningful experiences and accelerate brand growth,” said Greg Walsh, HMG North America CEO. “Our collective creative chemistry, collaborative energy, and robust data and technology capabilities will enable us to help the company achieves its aggressive business goals for 2022.”
Work will debut in early March.