Havas Media Group France won its March 2022 pitch with sneakers and streetwear creator, Wethenew, becoming the new AOR and replacing defending agency. The one-year contract began in April 2022 and includes digital services, including SEM strategies across several European countries.

Wethenew is the first French marketplace dedicated to sneakers and streetwear products released in limited edition. Their mission is to give the opportunity to all sneaker lovers to buy their pairs of sneakers and other products in full confidence through a certification system for the authenticity. Wethenew has created a network of tens of thousands of retail partners in Europe. In less than three years, the company has become a true reference on the sneaker market in France. Between 2018 and 2021, it has grown from 2 to over 100 employees. Over the year 2021, Wethenew had 20 million visits to its website and sold over 2,700 products. The company now wants to become the European reference for buying sneakers.

The review was led by Wetheknew but also included Ad'sup and Keyade.