Havas Media Group Celebrates Six Wins at 2022 Adweek Media Plan of the Year Awards
Each year Adweek’s Media Plan of the Year Awards recognise bold ideas that leave a memorable impression on consumers. In the 2022 edition of this accolade, Havas is proud to announce that Havas Play and Havas Middle East have been recognised in six different categories.
Let’s take a closer look at the winning work!
Havas Play was awarded two accolades:
Alpine Coded Tweets won in the Best Use of Social category
Havas Play harnessed the power of social media to generate buzz around the renewal of superstar racing driver Fernando Alonso’s contract with Alpine. This campaign used an encrypted tweet that surprised and engaged fans, allowing them to solve this mystery and decode the announcement about the driver’s renewal with the racing team.
Validé in GTA won in the Best Use of Native Advertising category
For the launch of the second season of the CANAL+ series Validé, Havas Play covertly advertised in the massively popular video game GTA V, creating a billboard of the series on one of the most trafficked streets in the game
Havas Middle East won in four categories for their ‘’Liquid Billboard’’ campaign for adidas
Best Use of Out of Home in Campaigns Spending $500,000+
Best Use of Experiential in Campaigns Spending $500,000+
Best International Campaign (non-U.S.) Spending Less Than $1 Million
Best Cause Marketing Campaign Spending Less Than $1 Million
Havas Middle East created the world's first swimmable billboard in Dubai for adidas, encouraging every woman in the city to dive in and become ambassadors for its new inclusive swimwear collection, regardless of their shape, ethnicity, or ability. It sparked a global conversation across 60 countries about making swimming more inclusive as a sport for women.
For a complete list of winners, visit Adweek website.
