Thu, 28 Oct 2021 15:36:40 GMT
Havas Media Group (HMG) Canada announced today the hires of Alessia Grosso as VP strategy and Scott Nelson in the newly created role of VP, investment & partnerships. With a background in gaming, Grosso will lead HMG’s strategy department developing unique solutions in existing and emerging platforms while Nelson ensures a digital-first buying strategy across the agency’s client roster. Both will report to HMG Canada President Noah Vardon.
“As the media landscape continues to evolve, especially in Canada, we’re growing our team to continue offering innovative and forward-looking solutions. With Alessia and Scott on board, we’re able to provide the very best services to our clients with increased agility,” said Vardon. “With Alessia, our clients will have a new strategic partner who understands how to tap into the gaming space, which has become increasingly meaningful for today’s consumers. On a parallel path, I have no doubt Scott will bring our clients a strategic approach that goes beyond the rate card.”
Grosso joins Havas Media from Enthusiast Gaming, where she led North American marketing operations and received recognition as one of Business Insider’s Top Women in Gaming and Esports. Prior to EG, she served as Director of Strategy at Cossette Media, where she led strategy process adoption and drove creativity for clients across verticals including telecom, CPG, retail, cannabis, and government. In addition to CMA and MIA award wins, The Cannes Lions Festival of Creativity has featured her work internationally.
“I could not be more excited to work with a team that shares my passion for media and innovation. Havas Media Group is uniquely positioned to elevate the media industry by showing its clients the true value of agency partnership in building meaningful brands,” said Grosso. “The agency’s philosophy of Meaningful Media intrigues me, especially when looking at the value of immersive media across gaming and the evolving metaverse.”
Bringing over ten years of experience in the media industry agency side, Nelson led the digital investment practice at Dentsu for the past three years. In that role, he focused on creating cross-channel integrations using a data-led approach centered around the consumer.
“I’m thrilled to join the Havas Media Group Canada team. I’ve heard nothing but great things about the work coming out of the agency and its growth in Canada.” said Nelson. “I’m looking forward to building something great with everyone here and continuing to deliver memorable media experiences.”
Both Grosso and Nelson begin in their new roles immediately.view more - Hires, Wins & BusinessHavas US, Thu, 28 Oct 2021 15:36:40 GMT