Havas Media Group Appoints Carat’s Jackie Lyons as Head of Media Experience

Havas Media Group has announced the appointment of Jackie Lyons to the newly-created role of head of media experience, following the global launch of its Mx (Media Experience) methodology in 2019.

Jackie joins the group following over five years at Carat. As planning partner, she was responsible for leading the agency’s planning output, working across a number of its biggest clients, with a particular focus on FMCG and retail brands. Her previous clients include Mondelez, Adidas and Lego. During her time at Carat, she developed a number of bespoke client processes that allowed her team to incorporate more data-led insights, bridging strategy, planning and activation.

In her new role, Jackie will lead a dedicated media experience team of 30, who will work to leverage connection, context and content to create the most effective possible media experiences for Havas Media Group’s clients, which include O2, Homebase, Starbucks and Dreams.

Built on a thorough understanding of the consumer and combining a new process with advanced tools, Mx capitalises on the most meaningful media to build more meaningful brands.

Jackie will report to John Paul Cadman, chief planning officer, Havas Media Group.

Jackie has spent 14 years working at media agencies across the UK and Ireland, including Mediavest and PHD.