Havas Media Brings #JoyInABox To Mothers For Krispy Kreme

Doughnut brand Krispy Kreme has partnered with Havas Media Ortega to launch a Mother’s Day initiative that seeks to help Filipinos express their gratitude for mothers. 

The brand has designed a special box of Krispy Kreme Message Doughnuts, containing twenty pieces of mini beignet doughnuts that can be customized with a personal message. Each doughnut is equal to one letter and the spaces in between each word are sprinkles.

The online component of this campaign has invited customers to share heartwarming messages for their mothers on the brands website. Out of the messages submitted by participants, one hundred will be chosen to receive a box of Krispy Kreme Message Doughnuts containing their personal message. These boxes can be claimed at their preferred store just in time on Mother’s Day (May 11, 2014).

This collaboration will support Krispy Kreme’s ongoing #JoyInABox campaign and is looking to strengthen connections with old and new customers in a personal way. 

Commenting on the initiative, Jan Lorraine Cui, HVMO Business Director, “Krispy Kreme has been sharing joy in a box to its growing number of customers worldwide. This Mother’s Day, Krispy Kreme is making every box extra special for mothers in the Philippines.”